Every 21st century small business owner understands the importance of website marketing in an online world. The image you portray, the content you share, the way you engage your existing and potential customers is all part of your brand. Social media is a daily exercise, as is email communication, and according to the Cisco Visual Networking Index (VNI) video content is the fastest growing marketing trend worldwide. YouTube alone has more than 4 billion visitors daily. VNI predicts that by 2017, demand for online video will have tripled. That means almost 70% of all consumer internet traffic will be through video.
Is your small business ready for video marketing?
Consumers are more savvy today than they have ever been. The rules of marketing have changed over the last few years as consumers have the capacity to do targeted searches, have access to reviews and recommendations within seconds, and are demanding greater transparency from businesses. The days of the “hard sell” and the “closer” are numbered. What consumers want now is social engagement. And video content is the perfect medium to create solid brand marketing.
- Videos transfer a lot of information in a short amount of time. A well done 30 second clip can say a lot more than a 2-page article can. You’ll need both for SEO content, but you don’t want to have one without the other.
- Increases click-through rates by 96%, getting you a huge increase in website traffic
- 80% increase in consumer conversion. That’s HUGE. Getting a consumer to do what you are hoping they’ll do is the entire point of marketing.
- Easily searchable. 70% of the top 100 Google search listings are video results.
- Video is mobile. 50% of all mobile device traffic is video.
- Increases behavior analytic feedback for your business. YouTube and other video sites offer data that helps you increase your consumer engagement.
- Increased SEO visibility. Google, Bing, and Yahoo! consider video content a key factor is their rankings. Video gets you to the top faster.
- Efficient social media sharing. Videos increase consumer engagement on social media sites and get some of the greatest number of shares.
- Emotional marketing. Videos can transfer an emotion effectively. You can get a viewer to think and feel what you want them to feel through sound and sight.
Some businesses have huge budgets for creating video content, but YouTube and viral Facebook videos have proven that a big budget doesn’t equal big returns. Instead, what you need is to start with a few key ideas and a decent camera.
- Have a marketing goal-If you don’t know where you want your customers to go, they can’t get there.
- Determine how you will measure success- Is it sales, shares, or something else? Video content isn’t just about a direct sales increase. That’s the bottom line for a business, but videos are about brand marketing. What the video does for your brand needs to be a big part of your quantifiable success.
- Use the major selling points: answer a question, solve a problem, make them laugh, make them feel.
Video marketing has the capacity to take your business to a whole new level of success, get started today.