Understanding Facebook Audiences

Facebook’s algorithm can be a mystery. What if you could find out ways to help increase your small business interaction on Facebook with your audience? Zooseo offers social media optimization services. Here are some tips on how to better understand the audiences on Facebook:

Why are Facebook audiences important?

First you need to understand why an audience is important to your business’s Facebook page. Facebook is dedicated to only showing people things that are relevant to them in their news feed, therefore it is imperative that you understand what your fans want to see so you can give it to them. Facebook has several tools that will allow you to understand your audience better. You can also keep your posts from being seen by certain segments of Facebook, making your interaction with your own fans better. You can also find out how certain people will interact with your page and help you optimize it to keep people coming back.

Use Facebook Audience Optimization

The first thing you must do is turn on this feature on your Facebook page. You go to your settings button on your page and turn on Audience Optimization for Posts. Make sure to save your changes after you turn it on. Once it is enabled go to your Facebook page and you will see a new icon on your posts. You can now target your audience with each post. Create your Facebook post and then you can decide on who you want to see it by choose specific age, gender, and interests. This is definitely a tool that should be used and tested to find the best combination. Facebook will also tell you how many people will be reached by creating the audience. Who you choose to focus on will not limit the people who will see your posts but it tells Facebook who your prefer to see your posts. This is a tool that will help Facebook create the best experience possible for it’s users.

Limitations of Audience Optimization

Currently the only place you can optimize your audience is on a desktop browser, so you will have to wait for the mobile version to be released. Visit your page’s insights to understand who and how people are interacting with your posts to make sure you are optimizing your posts.

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