We’re living in an era where certain ideals and ideas can massively and easily resonate that they become the talk of the town. This premise is epitomized by articles, images, videos, or any other variations of digital files that have spread online faster than wildfire and become popular.
With this movement, there have been shifts in online marketing that prompt business people to craft content that is likely to go “viral”. But when such efforts nose-dive, some marketers usually claim that turning content into a sensation is a hit-or-miss endeavor.
That’s where they get some things wrong. There are some factors that can increase your content’s chances of being viral: first, viral content generally has optimistic and humorous overtones; second, it can trigger nostalgia and similar sentiments; lastly, viral content is sometimes useful. Other than focusing on the type of message you want to share, you should also consider the format of sharing. Here are some content types, besides video clips and controversies, that increase your chances of going viral.
Listicles, or list articles, basically work, as they’re short, easily readable, and always accessible. These are articles that start with “5 Ways to…,” “6 Definitive Proofs…,” or anything along these lines. Not sure how to start? See how BuzzFeed and Mental Floss do it.
Memes are funny, but behind the way they cause hilarity is their constant relevance. Memes are almost always based on seemingly typical or mundane instances, or sometimes, on the latest news and happenings. This makes them relatable at all times. On the part of the marketer, they provide a lot of ease, as they don’t require graphic design skills; there are many meme generators online. Moreover, they can be shared and accessed through different social media platforms.
Content curation is what you need if you want to build authority. If you want to show audiences that your brand deserves their trust, just show them a curated list of links or excerpts from reputable sources. This format, however, always requires some groundwork to maintain consistency and quality.
Using infographics is an unorthodox yet creative way of presenting information to your audiences. They work as information presented through visuals, thus making them easy to digest. Go for this format if you want to present difficult information, such as statistics and scientific studies, in a way your audiences can easily relate to. Hire a graphic designer for this, or use online templates if you want to save.
Turning your content into an online sensation can bring a lot of benefits to your brand. Don’t believe that it’s a hit-or-miss effort. Just break your campaign into these parts: the type and relevance of the message, the format, and the platform. Give us a call if you want to learn more about this or the other areas of content development.