After deciding to turn your articles into videos, there are several things you should consider in creating the videos to promote your website. It is not easy to create an effective video to help you get more potential customers and generate more income but through preparation and creativity, you can definitely produce an effective online video. Moreover, the video you create can last long and can be distributed to many popular video distribution sites which can increase brand awareness among an online audience.
Creating a great online promotional video is not easy, it takes time and concentration but it’s surely worth doing. The video you create should be short but well-structured. A person’s attention span is short so you should make sure that your video is short but interesting and complete. It should contain all the information you want your potential customers to know. Furthermore, the video description of your video should also contain a clickable link redirecting your audience to your main page or website.
Sean Breslin pointed out that an effective online video should also identify the problem to viewers, show how the problem can be solved and point the viewer to the solution. Online video can clearly demonstrate and explain to viewers how a particular problem can be resolved through the use of the product or service your company is offering. You can even show to your potential customers the good results they can expect when they use your product.
Like other online marketing strategies, search engine optimization should also be applied in creating your video. You should also research the keywords that are mostly typed in by people searching for similar products or the same product category.
“It is important not just to take the video you made and put it in a video directory and just sit back and wait for it to bring you loads of prospects. The road to a nice result is similar to the regular search engine optimization way. Bear in mind that videos are a gourmet dish for search engines, so it’s best that you take some time and prepare it accordingly. Use the right ingredients, so to speak.” – Avangate.com
Business owners will be aware of the success or failure of their online video because data of interaction rate and a lot more are available for business owners to gather and monitor. They can edit their videos or create a new, better video if they found out that their video is not such a big hit.
“Online videos measure performance: Online, you can easily gather data on metrics such as percent of your video played, interaction rates, resulting site visits and in-store sales. A world of information is available to tell you exactly how your online video ads are influencing actual consumer behavior.”- imediaconnection.com
To sum up, in making a video to promote your product or service, you should thoroughly prepare for it, make your video fun yet informative and most of all choose the right video distribution sites where you will upload your video. This will not only ensure an increase of traffic to your website but will also generate more sales to your business once you can build up your credibility and gain the trust of potential customers.