As mentioned on the previous blog, videos are so popular among online audience because they are compelling, informative and interesting to watch. Videos can help business owners grow their business fast because a video can reach out a bigger online audience and are proven to be more convincing than articles.
Business owners can create a video demonstrating how their products work and what results can be expected after using their products or employing their services. Furthermore, business owners can add testimonials of their regular customers or product users in order to add more credibility to their brand.
“Online video marketing is the key business differentiators for web companies wanting to communicate effectively their product profile and benefits within the shortest possible time. There is nothing else that comes close to the effectiveness and persuasion power of a well designed video message.” – Supriyadisw.net
The question now is, how can you turn your articles to videos? Creating videos is not that easy. You have to be well-prepared and must know the right way to create a video that will best promote your product. A great video can help you get more customers but a weak, boring video can destroy the image of your brand and company. You don’t want that to happen right? So, better learn the ropes in creating an effective online video to promote your product.
Below are the steps you can follow in creating a video for to promote your brand.
1.) Write a persuasive article about your website or use an existing article you have.
2.) Pick up important sentences in your article and save it in a txt file.
3.) Place the right keywords in your sentences.
3.) Create a powerpoint presentation, then record your presentation using Camtasia. Otherwise, you can also hire a professional voice over if you’re not so confident in using your voice.
4.) Edit your video then have a family member or friend check or give comments about your video.
5.) After final editing, you can now submit your video to popular video distribution sites like Hulu or YouTube.
If you’re not confident in creating your promotional video, you can always seek help from a video service company at a minimal cost. In that way, you can be assured that your video is perfectly done and can surely attract more potential customers.
Knowing where you should distribute your videos is also crucial to the success of your business. Some of the most popular video sharing websites today are YouTube, Hulu, GoogleVideo, and DailyMotion. Make sure to upload your videos on sites like these.
Video marketing is one of the best ways to market you products online because many people love watching videos than reading write-ups. We have to admit that our attention span is very short and we find it more interesting and fun to watch videos that are accessible online anytime than read several paragraphs or pages about a product.