Competition among different brands of a particular product is inevitable. Business owners and companies are trying hard to capture the interest of potential customers using different marketing strategies. Since most households nowadays have internet access, marketers are now promoting their products and services online. Various online marketing strategies have been tried and tested by online marketers and using videos to promote their products is one strategy that successful marketers find effective. Business owners who are not so familiar with online marketing should know how videos can help them gain more sales because most likely their competitors are already taking advantage of videos in promoting their brand.
“Successful marketers are using internet videos to maximize their online sales and earnings” – Web Video Marketing
There are many types of videos uploaded on the internet and for businesses the most popular type of video is the How-To Video. How-to videos allow companies to demonstrate to their potential customer the right way of using their product. The step-by-step demonstration can add credibility to your brand and the longer your visitors stay on your website to view your how-to videos then the more likely they will be convinced to try and buy your products or get your services. It is also important that you create new videos from time to time so that people will get excited to come back to your website knowing that you regularly post new videos to keep them informed on important news and information about your products or any events you have.
“How-to videos are some of the most popular videos on the web, and businesses can use them to educate customers. There are many ways to use video to educate customers on how to use your product, and also save time and money on customer service.” – Gretchen Siegchrist
In US alone, more than 80 percent of Internet users watch videos and it can be a huge advantage to your business if you are able to reach out to this large audience and get them to watch your videos. If you can make them to stay longer on your website then that would be much better and if possible, you should post more than one video on your website.
It is advisable though to produce a video that is no longer than 2 minutes because internet users get bored with long videos. Short videos get more views and the more views, the greater exposure and brand awareness.
Adding videos to your website will help attract more potential buyers and the more engaging videos you have, the more likely they will visit your site often and purchase your product or get hold of your services.