When you had your business cards or company brochure printed, it is likely that you carefully proof-read all the wording and examined the arrangement and logo thoroughly before you sent them off to the printer.  Then, after all the design work and expense you invested into creating your business cards or brochures, did you store…

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The bottom line for every small business is getting the customer to know who you are, what you offer, and why they need what you have. Customer knowledge is what leads to clicks on your website, which lead to sales. So, how do you get the customer to believe your claims? Why should they trust…

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Twitter. It seems to be a love it or hate it social media app. For some people, it’s their lifeline to staying connected with friends, fans, and their community. For others, it appears to be gossip talk central. But, no matter how you feel about it, your small business NEEDS to be on Twitter. If…

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For small businesses, the most valuable resource in your success arsenal is your contact list. Business growth, in the information age, where knowledge is no further away than a few strokes on a keyboard, demands an increase in personal contact. As our ability to get the information we want becomes easier, the need for businesses…

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Video marketing is the latest and greatest in social media marketing service recommendations. With the rapid growth of YouTube, Vimeo, Vines and other video based websites the opportunity to market products and services has expanded exponentially. Advertisement videos are now seen as an entertainment genre all their own, with the capacity to shape and influence…

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Since 2000, when Google rolled out its new algorithms for ranking websites, businesses and website designers have been working to stay ahead of new updates and changes in the way Google determines search engine results. Many small business owners, with websites designed to help grow their business have found it difficult to navigate the seemingly…

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Every 21st century small business owner understands the importance of website marketing in an online world. The image you portray, the content you share, the way you engage your existing and potential customers is all part of your brand. Social media is a daily exercise, as is email communication, and according to the Cisco Visual…

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When you are trying to build a small business, there seems to be a wide array of things that absolutely need your attention. And it’s true. Small business owners are ultimately “the buck stops here” individuals in their organizations, but when you start to pick apart all the necessary elements of business: production, marketing, accounting,…

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If you listen to talk radio, read the newspaper, log onto Facebook, or get out much at all you’ll have noticed that there is a major business trend centered around building a solid team in your workplace. This isn’t a new concept, nor is it earth-shattering, but it could spell the difference between success and…

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