Businesses nowadays have come up with new and more efficient methods of passing knowledge to their new employees. Before, in-person orientations and seminars are conducted every time new batches of employees arrive or even on days where they need to teach new things to their employees, they still need to hire guest speakers and pay…

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According to emarketer, the number of US online video viewers is expected to continue climbing in moderate increments through 2014 and by then, 77% of US Internet users will be watching online video content at least monthly. This is good news to marketers wanting to promote their products online and reach out to millions of…

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I’ve repeatedly stressed in my recent posts how important online videos are as a marketing strategy. And I’m not only talking about business-to-consumer (B2C) transactions – it’s actually a more important medium for the business-to-business (B2B) level. According to Brightcove, there are six reasons why B2B marketers need videos: 1) grab people’s attention instantly; 2)…

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