Every 21st century small business owner understands the importance of website marketing in an online world. The image you portray, the content you share, the way you engage your existing and potential customers is all part of your brand. Social media is a daily exercise, as is email communication, and according to the Cisco Visual…

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A popular marketing tactic employed by companies and proprietors in promoting their product or services is video marketing. They produce videos that introduce their products, state the benefits, answer customer’s queries and show proof of effectiveness. Most promotional videos demonstrate how a product works, how a customer can benefit from hiring your services and what…

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All companies and individuals who are marketing a product or service know that search engine optimization is very important for their business to be successful. Through SEO, more potential customers can reach their website when they type in the keyword/s or keyword phrase/s related to your product or service. And when they are on your…

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Different marketing strategies and techniques are employed by companies and proprietors in promoting their products or services. It usually takes them several days, months or years to come up with unique strategies that will get them on top of their competitors. At present, one of the most effective and less expensive methods they are using…

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Videos are now in demand among online audience who want to be entertained, to know about a product or to be informed with the current news on different topics that they are interested in. Since the Internet can disseminate information fast, videos are considered the most engaging and effective medium because people become attached to…

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Competition among different brands of a particular product is inevitable. Business owners and companies are trying hard to capture the interest of potential customers using different marketing strategies. Since most households nowadays have internet access, marketers are now promoting their products and services online. Various online marketing strategies have been tried and tested by online…

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Businesses nowadays have come up with new and more efficient methods of passing knowledge to their new employees. Before, in-person orientations and seminars are conducted every time new batches of employees arrive or even on days where they need to teach new things to their employees, they still need to hire guest speakers and pay…

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When we visit a website, we usually stay longer on the site if there’s something that we find eye-catching and interesting. A video is what usually catches the attention of most visitors of a website. The main reason for this is that videos are more compelling than the written text. People are more convinced when…

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According to emarketer, the number of US online video viewers is expected to continue climbing in moderate increments through 2014 and by then, 77% of US Internet users will be watching online video content at least monthly. This is good news to marketers wanting to promote their products online and reach out to millions of…

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Video marketing is the newest online marketing strategy employed by marketers in getting an online audience to be aware of the products and services they are offering. The videos that business owners create are highly optimized to be more visible to potential customers that are searching for and are interested in knowing about a particular…

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