The bottom line for every small business is getting the customer to know who you are, what you offer, and why they need what you have. Customer knowledge is what leads to clicks on your website, which lead to sales. So, how do you get the customer to believe your claims? Why should they trust…

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As marketing throughout the web has rapidly increased and becomes more and more creative, small businesses are always looking for optimization, which means the best avenue for their online branding and presence. When it comes to Internet marketing, a common matter is which is superior: search engine optimization (SEO) or social media optimization (SMO)? Here…

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Social media optimization is improving your social media presence while driving people to your website through various social networks. If you are wanting to use social media outlets as a way to expand awareness of your brand, events, or products you will want to use a company that offers social media optimization services, like ZooSEO. Some…

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