Twitter. It seems to be a love it or hate it social media app. For some people, it’s their lifeline to staying connected with friends, fans, and their community. For others, it appears to be gossip talk central. But, no matter how you feel about it, your small business NEEDS to be on Twitter. If…

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If you are wanting to jump start you social media for small business, here are some social media marketing tips: How often should I post on social media? The question of how often you should post on social media really depends on the platform that you are using. People use social media for different reasons and…

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Instagram may be the most overlooked but effective business tool for an online presence and marketing tool. Instagram is a giant BEAST when we are talking engagement and brand growth. It totally dominates Twitter and Facebook and is still free free free advertising. With over 400 million users, if you are not using Instagram to…

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Here are some simple ways with brand marketing that you can optimize your small business’ online presence with your social media outlets.   1. Keep Your Company Website Up to Date Make sure all links on your social media go directly to your webpage. To really engage an audience and get people interested in your company…

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Every small business no matter what size is in need of a social media strategy. Just as in days past when every company needed a website, now every company needs to be engaging customers where they are, on social media. It can feel very overwhelming when trying to tackle social media. There are so many…

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In our modern age, where social media, 24 hour television, and library amounts of information are at our fingertips at any moment, both individuals and businesses are finding it necessary to present their best self to potential consumers around the clock. Before the advent of a Google search, consumers would rely on the input of…

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Internet marketing can sometimes feel like a mystery to both new entrepreneurs and to well-seasoned brick-and-mortar businesses as well. Have you got a genius idea to share, a product you want to sell, or a niche you’re looking to market to? Have you been searching for the best way to increase your reach, build a…

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As marketing throughout the web has rapidly increased and becomes more and more creative, small businesses are always looking for optimization, which means the best avenue for their online branding and presence. When it comes to Internet marketing, a common matter is which is superior: search engine optimization (SEO) or social media optimization (SMO)? Here…

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Many of you are well acquainted with the fact that Facebook uses an algorithm to set into motion what shows up on our daily feed. These algorithms have everything to do with what you see every day on your feed, and who sees you. You might have noticed that you don’t get all the updates…

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Social media optimization is improving your social media presence while driving people to your website through various social networks. If you are wanting to use social media outlets as a way to expand awareness of your brand, events, or products you will want to use a company that offers social media optimization services, like ZooSEO. Some…

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