The Switch to Secure Search Over the past month, Google made a quiet switch in their operations. No big announcement, nothing showy, just a quick switch – and yet it’s something of a big deal. As of this month, all Google searches will be fully encrypted. The only searches not included in this secure search…

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Google came into existence from Stanford grads Larry Page and Sergey Brin in September, 1998, in California.  Since then, Google has become, not only a household name, but even a verb.  This popularity was built on their reliable, relevant delivery of organic results to users’ search queries. Google has grown in leaps and bounds since…

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If you’re intentionally making deceptive sites, beware – such methods are frowned upon by the search giants. Google’s Webmaster Guidelines page outlines their qualifications for making a quality site as follows: Make pages primarily for users, not for search engines. Don’t deceive your users. Avoid tricks intended to improve search engine rankings. A good rule…

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If you’ve ever wanted to add an image to something – a book report, a blog post, a web site, and so forth – and you found just the right image online but you couldn’t find out about the copyright restrictions to know whether you can use it, breathe a sigh of relief.  Bing’s search…

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Our apologies for the hiatus before this promised post on public response to PRISM. Duck Duck Go The public backlash against PRISM has been substantial.  Everyone seems to have something to say and nothing seems to be positive.  Responses range from protests to outright ridicule of the program.  One response to the idea that your…

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If you’ve been focusing on links to build up your website, you’re going to encounter problems.  While good, high quality links aren’t going to hurt your rankings, you should know that according to Google, having a high quality site that people enjoy visiting and would like to share with their friends will help you far…

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Lately, the internet and anything related to it has exploded with the news of PRISM, a government operation to monitor internet use for possible terrorism.   What is PRISM? As reported by The Washington Post and The Guardian on Thursday, June 6th, the program is an effort with its roots in anti-terrorism measures in 2007, …

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Google’s work to target spammy links has those who use black hat techniques up in arms.  A new algorithm is set deliberately to search out and destroy websites that use spammy links, such as payday loans, and those who made the websites are rather upset about it. The algorithm is still quite new.  It was…

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In managing your online presence, there are two main categories to consider; namely, SEO and Reputation.  To most people, they can seem quite similar, and in fact, they do cover many of the same areas.  Both, for example, often deal with ranking on major search engines.  This is hardly surprising in the case of Search…

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If you’re on Google Chrome and you go to the Google search, you might notice a little microphone on the search bar that lets you search by voice.  That’s been there before, granted, but recently, the voice search got much more impressive.  Google now lets you do a “conversational search” by voice, allowing you to…

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