When you had your business cards or company brochure printed, it is likely that you carefully proof-read all the wording and examined the arrangement and logo thoroughly before you sent them off to the printer.  Then, after all the design work and expense you invested into creating your business cards or brochures, did you store…

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Owning a business these days can seem overwhelming with all the options for online and offline marketing. Sometimes it’s confusing to know just how to build of your business and increase your exposure. To stay competitive, you have to learn how to build your brand online as well as off. One of the first things…

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When it comes to online marketing, there are two strategies that are most effective and are most popular to use: organic search engine optimization and pay-per-click advertising. Let me give you a brief definition of each method to help you in your assessment: What is search engine optimization? According to Wikipedia: “Search engine optimization (SEO)…

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