The key purpose of online marketing is to get your product or service to people who would potentially purchase from you. Lead generation research is a way to find these potential customers. For lead generation to be effective, it needs to give you leads that produces customers that have the problem or need that your…

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Have you ever looked out in public at a large amount of people and wondered which individuals could benefit from what your small business offers?  Which ones might become your new customers?  And how can you lead them to your site?  It is the overall goal to drive a target audience to your landing pages…

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