Are you trying to build an online presence for your business but struggling to meet Google’s requirements of high quality content? One of the most demanding aspects of an online business is the constant need for content. Google ratings are heavily determined by the words that populate your website, and one of the best ways…

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Have you ever heard the phrase “Google only loves you when everyone else loves you first”? In order to have high SERP you must have engagement and overall awareness that backup your site. SEO for small business is really just a nonstop round of constant change, isn’t it? As soon as you think you have…

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Do you have a small business website that is being neglected. Now is a great time to take inventory of your current website and make a plan to freshen things up. Here are some website marketing tips: Renew Your Social Media Strategy If you don’t already have all of your social media accounts set up,…

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Since 2012, when Google rolled out the Penguin update to its toolbar extension (and forever changed internet searching), business owners have been playing a virtual game of cat and mouse with the algorithms which determine the top spots on Google searches. Without even realizing it, a business owner can find himself in hot water and…

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In our modern age, where social media, 24 hour television, and library amounts of information are at our fingertips at any moment, both individuals and businesses are finding it necessary to present their best self to potential consumers around the clock. Before the advent of a Google search, consumers would rely on the input of…

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Your brand name is what people see and what people remember. Getting your brand out into the sight and minds of your audience is vital and your most valuable asset in building your online reach. Here are three key steps that should be considered in personalizing your brand marketing. 1. Zero in on your users…

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Just how important is linking, and what sort of impact does it have upon your content? Placing links within your blog posts and webpage is both strategy and a creative art. It is greater than just extending content and context. Linking revisits relevant but older content, adds reliability, and potentially boosts business. Learning about links…

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In the world of Search Engine Optimization content is king. If you are just beginning on your journey of understanding SEO and are looking for some content marketing, here are a few things to get you started: Keep it Fresh There is a lot of information on the Internet. Strive to be current in your field…

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In life as well as business, there is always competition; and with competition, you have to find a way to stand out for the mountain of other similar businesses so you can be seen and utilized by your target audience. To do this, you begin with an efficient network of press relations. Press releases are…

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If you’ve spent any amount of time working to optimize your site and to learn the tactics that are constantly changing to get your brand more noticed online, then you know how the game is continually transforming. Something that will never change though, is the need for quality content. Having original content which is relevant…

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