Twitter. It seems to be a love it or hate it social media app. For some people, it’s their lifeline to staying connected with friends, fans, and their community. For others, it appears to be gossip talk central. But, no matter how you feel about it, your small business NEEDS to be on Twitter. If…

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When you are trying to build a small business, there seems to be a wide array of things that absolutely need your attention. And it’s true. Small business owners are ultimately “the buck stops here” individuals in their organizations, but when you start to pick apart all the necessary elements of business: production, marketing, accounting,…

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If you listen to talk radio, read the newspaper, log onto Facebook, or get out much at all you’ll have noticed that there is a major business trend centered around building a solid team in your workplace. This isn’t a new concept, nor is it earth-shattering, but it could spell the difference between success and…

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The world was built on stories. From the oral storytelling traditions of Homer to the latest New York Times Bestseller novels, people have loved to listen to and read good stories for as long as people have existed. If you are thinking of starting a business, strengthening a struggling business, or taking your existing business…

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Instagram may be the most overlooked but effective business tool for an online presence and marketing tool. Instagram is a giant BEAST when we are talking engagement and brand growth. It totally dominates Twitter and Facebook and is still free free free advertising. With over 400 million users, if you are not using Instagram to…

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Here are some simple ways with brand marketing that you can optimize your small business’ online presence with your social media outlets.   1. Keep Your Company Website Up to Date Make sure all links on your social media go directly to your webpage. To really engage an audience and get people interested in your company…

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All small businesses now require some sort of digital marketing strategy and social media is an important part of this strategy. When starting out it is important that your social media is done right, and that you stay consistent to your brand. If you are struggling to do this effectively it is time to hire…

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Your brand name is what people see and what people remember. Getting your brand out into the sight and minds of your audience is vital and your most valuable asset in building your online reach. Here are three key steps that should be considered in personalizing your brand marketing. 1. Zero in on your users…

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If you are like most of us, you spend way too much time checking out new videos on YouTube. It’s part of our social custom in this day. The influx of professional to amateur video content can be quite alluring and besides stealing our time, it also boosts our creativity. YouTube is a great means…

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As the number of brands today steadily grows, it’s just practical and ideal for business owners to find a way to stand out. Companies strive to make their identity and value in the industry unique through effective branding, apart from product and service quality. Basically, your brand holds the overall identity of the company –…

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