Now with so many social media platforms out there it can be daunting to know the nuances for each one and what, when, and how to post. Helping create the correct content is important and it might be necessary to hire a company that offers social media managing services. Here are some tips to keep in mind when using social media for your business:

Facebook

  • Use second person when speaking about your brand.
  • Only use 1 or 2 hashtags per post, more than that just is annoying on facebook.
  • It is ok to post several times a day on facebook. Facebook limits how many people can see you your posts, and the more you post the better chance for your fans to get your content to show up on their feeds. Just make sure to spread out your posts every couple of hours.
  • Make sure to respond to each comment and message left by users, even negative comments need to be recognized and when possible resolved.
  • When you re-share a post make sure you add your own comment to it before you post it to your business’s timeline.
  • Don’t spend a lot of time selling on Facebook, use the platform to inform and entertain. You can let your audience know about specials and sales but it should always be a soft sell.
  • Make people feel welcome on your facebook page, and that is best done by being active and informative.

Instagram

  • Don’t ask people to follow your account it is very unprofessional.
  • Keep your pictures professional, clean, and appealing.
  • Don’t over post, once or twice a day is usually good, depending on your brand. Some lifestyle brands do better the more they post, while other traditional businesses don’t need to over do it. People will stop following you if you #overgram and fill up their feed.
  • If you want people to engage with your brand and the photos you post, make sure you respond and engage with other brands and people.
  • People can see what you are commenting on and what pictures you are liking, make sure you keep things in line with your brand.
  • Using hashtags is important when promoting your brand, make sure you do your research before you choose a hashtag.

Twitter

  • You will want to use a hashtag on every post. That is the best way for people to find you on twitter.
  • Keep it short and sweet, this allows people to retweet and comment on what you have to say.
  • Stay positive, and retweet others that are inline with your brand.
  • Be careful of how many people you follow, you will only want to be connected to people that match up well with what you are doing.
  • Make sure your logo is your avatar because that is how people will be able to identify you quickly in their twitter feed.