If you are selling something online it is important to make sure you are attracting as many potential customers to buy your products as possible. Here is a some website design optimization that will help your overall conversions:
The way your site looks is important. You can have the best product ever, but if your site is poorly made or does not have “curb appeal” you might as well say goodbye to a percentage of you sales. Creating a visually attractive site is well worth the investment of time and money.
When people come to your site to purchase an item the process needs to be as easy as possible. Create your site so that customers are able to find the item easily and purchase with just a couple of clicks if at all possible. You will also want to offer a few different ways to pay, such as credit card and paypal.
When you get visitors to your site you will want to give them excellent content. Your product descriptions needs to be flawless, along with any FAQ that is included. You want to be able to provide answers to all the questions your customers might have. Having a blog with fresh and new content is an opportunity to boost your site’s overall SEO rankings and is an essential part of a growth strategy to attract new customers.
Potential buyers often look at current customers’ reviews to decide whether or not they will purchase an item. Amazon is a perfect example on how customer reviews can drive business. Having honest customer reviews on your site can be a priceless addition.
Social Media Matters
Make sure you are connected to social media on your site. Make sure your site’s information and content is easily shared on social media sites. This approach makes your website more accessible by those who frequent social media for suggestions on products and businesses. You will want to make it easy for your current customers connect with you and follow you on social media so they can stay up to date.
With these simple tips your site will attract quality customers and will lead to an increase in conversions. Ultimately you want to give your customer the best experience possible.