Do you ever want to go through and make your page as SEO technical details perfect as possible sometimes? Well, sometimes optimizing a page is good, but sometimes you need to go with a different route.
For example, if you were to find a page that had been optimized to the gills, so to speak, and everything on it made it a beacon of light to the Google spiders so that it showed up on the top of the listings every time, but the site itself was just hard to follow and looked nasty, would you stay there long? Probably not.
And sites people don’t stay on long aren’t going to stay long at the top of the rankings.
So, if optimizing your page isn’t the be-all and end-all, what do you do? You take a bit of time to make your page awesome.
What’s awesome? Well, neon backgrounds are probably a no-no, and multi-colored text is a chromatic disaster to people’s eyes. You don’t want your page to look like a three-year-old got their hands on a box of glitter, glue, and stickers. Nor do you want it to look about as imaginative as the records of a court proceeding. Your goal should be to make your page inviting to your visitors.
So find out what your visitors want and implement it. Check out the sites that do well, and that you like, both in your field and in others, and see what you can implement into your site.
Of course, neglecting the technical aspect to make your site only visually appealing is a bad idea, too; but for the best ratings, you need to find a balance.
A quote on a Google help forum by Google’s John Mueller says it all:
“…Instead of focusing too much on technicalities, I’d really focus on making sure that your site is the absolute best of its kind. Resolving technical issues is always a great idea, but it’s really even more important that your site itself is overall awesome.”