During the night on May 22, Penguin 2.0 rolled out and went live online. As previously mentioned, this update to the Google algorithm is supposed to cut links to spammers and those who buy website spots, and to have a deeper impact than the previous Penguin update. What’s meant by “deeper?” Some seem to think that it means the algorithm goes beyond the home page of a website; however, the original search engine update did that already. The term “deeper” was used to mean that the algorithm will affect the web as a whole more broadly than the first as Google makes their algorithm more comprehensive.
So now that Penguin 2.0 is live, how’s it doing so far? The Penguin algorithm has affected 2.3% of search results since it went live. The websites most hurt by the update thus far have mostly been game sites and pornography sites, as well as some large business sites like CheapOair, the Salvation Army, and Dish.com. For the most part, though, Penguin 2.0 has accomplished its goal: sites that stuff keywords or have shallow links are the ones that are suffering, along with a few sites who apparently weren’t as serious with their search engine optimization as they could have been.
As a side note, the reason Google calls this update “Penguin 2.0” rather than naming each change to the algorithm in whole numbers (which would make this Penguin 4, as it’s referred to on some SEO sites already) is that the other changes were refreshing the algorithm, not changing it. This last is, in fact, a true update that does change the algorithm in significant ways.