Organic Results: Does Google Still Have Them?

Is Google Still Organic
Google came into existence from Stanford grads Larry Page and Sergey Brin in September, 1998, in California.  Since then, Google has become, not only a household name, but even a verb.  This popularity was built on their reliable, relevant delivery of organic results to users’ search queries.

Google has grown in leaps and bounds since then.  However, some think that not all of these leaps and bounds have necessarily been forward facing.  And if Aaron Harris of Tutorspree is right, then business owners seeking to improve their SEO and companies who work with SEO need to watch out.  Read his article below and decide for yourself what you think of Google’s search results pages.

 

How Google is Killing Organic Search

Google won search by providing the best organic results users had ever seen. Ever since then, organic has been fading from the SERPS, losing ground to revenue generating Google products.

13%

That’s the amount of real estate given to true organic results in a search for “auto mechanic” when I’m logged in at the Tutorspree office in TriBeCa.(1)

image

I’m using a Macbook Air 13inch. My browser size is set to “Actual Size.” The rest of the page is taken up by Google products. Adwords take up 29% of the page. Google’s map, plotted with it’s own local results takes up 7% of the page. Google’s navigation bar, complete with notifications for my Google+ account, takes up 14% of the page.

The top organic result? Wikipedia. The next two? Yelp, a competitor against which Google is clearly moving.(2)

7%

That’s the amount of on page real estate that the newest iteration of Google gives to organic results on a search for “Italian Restaurant” when I’m logged in at the Tutorspree office in TriBeCa. As with most queries, Google decided, on my behalf, that this was a local search.

image

Local search no longer just means the search that you declare as local, it’s the search that Google wants to be local. Local is a category to which Google is rolling out a huge number of new products. The latest is the carousel. The carousel is filled with results from Zagat and Google+ local business pages. It takes a full 30% of the page and is set off in such a distinct manner that users would be hard pressed to ignore it, or choose anything else.(3) Organic results? Buried underneath the navigation bar (14%), the carousel (30%), adwords (9%), a map powered by local (15%), and a Google owned Zagat listing (4%).

7% is all that’s left for the entrepreneurs and restaurantuers who believed Google over the years when they were told that good business with well structured pages would be able to get in front of potential customers searching the internet.

0%

Open your iPhone. Search for “Italian Food.” What do you see? If you’re in NYC, you see 0 organic results. You see an ad unit taking half the page, and then a Google owned Zagat listing. Start scrolling, you’ll see a map, then Google local listings. After four full page scrolls, you’ll have the organic listings in front of you.

image

Search = Mobile = Local

Mobile is the future of search. In an August 2012 presentation, Google noted that some 63% of search starts on a phone (based on a study they ran, not on global search data).  Combine that with Google stating that 50% of mobile search is local (http://screenwerk.com/2012/10/01/google-50-of-mobile-search-is-local/). Those two pieces of information are the pillars of Google’s future strategy.

Google is building a new version of the search engine that made it great. This time, however, it is a search engine exclusive to the garden of Google products. If you compete with Google in any way, you’re in its crosshairs. Your chances of ranking high enough to garner traffic are virtually nil and getting smaller.

The scariest part of this is that, if you sell something using the internet, regardless of whether or not you see yourself as a “local” business – or think you’re competing with Google – Google sees you as competition. Searching for “Camera” or “Buy a Dress Shirt” gets you a nearly identical split of screen real estate as that of “local” searches. Nearly everything leads back to a Google product except for an ever-decreasing amount of “Organic” real estate.

It’s Google’s world, and from now on, you’ll have to pay to play in it.

Aaron Harris (@harris) is a co-founder of Tutorspree.
Read original article here

__

Notes:

(1) Throughout, I’m estimating percentages based on the rough pixel count of the areas of the page given to each section against the pixel count of the whole space. There’s plenty of “empty” space on these pages because of usability and visual design. I’m not counting that on either side of the question, but am leaving it in the total area calc.

(2) Yelp very much recognizes this. In their recent 10k, they acknowledged that they rely on Google’s organic traffic while competing with Google.

(3) SEO Book did an extensive analysis of just how important the top left of the page, previously occupied by organic results actually is to visitors.  That portion of the page is now all Google.

Content Marketing Price Quote

Which of the following services are you interested in?

Content Marketing Price Quote

How will the product or service be marketed?

Content Marketing Price Quote

How soon will the project begin?

Content Marketing Price Quote

How long will the project be running for?

Content Marketing Price Quote

What is your business website URL?

Enter Website URL Below:

*Optional*

Content Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Content Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Content Marketing Price Quote

What email address would you like the quotes sent to?

Content Marketing Price Quote

What is your phone number?

In case we need clarification.

Content Marketing Price Quote

One last thing...

Please tell us your first name:

Content Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Video Marketing Price Quote

Which industry does your business operate in?

Video Marketing Price Quote

What level of video marketing interests you?

Video Marketing Price Quote

What type of video marketing are you interested in?

Video Marketing Price Quote

When do you want video marketing to begin?

Video Marketing Price Quote

When do you need this service completed?

Video Marketing Price Quote

What is your business website URL?

Enter Website URL Below:

*optional*

Video Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Video Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Video Marketing Price Quote

What email address would you like the quotes sent to?

Video Marketing Price Quote

What is your phone number?

In case we need clarification.

Video Marketing Price Quote

One last thing...

Please tell us your first name:

Video Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Graphic Design Price Quote

Is this a business or personal requirement?

Graphic Design Price Quote

How often do you need design services?

Graphic Design Price Quote

When do you need the design by?

Graphic Design Price Quote

Which of the following do you need graphic design for?

Graphic Design Price Quote

What is your business website URL?

Enter Website URL Below:

*optional

Graphic Design Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Graphic Design Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Graphic Design Price Quote

What email address would you like the quotes sent to?

Graphic Design Price Quote

What is your phone number?

In case we need clarification.

Graphic Design Price Quote

One last thing...

Please tell us your first name:

Graphic Design Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Core SEO Marketing Price Quote

What type of business needs the service?

Core SEO Marketing Price Quote

Which SEO Service is Your TOP Priority?

Core SEO Marketing Price Quote

What is your approximate monthly budget?

Core SEO Marketing Price Quote

When do you want the work to begin?

Core SEO Marketing Price Quote

What is your business name or website URL?

Enter Below:

Core SEO Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Core SEO Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Core SEO Marketing Price Quote

What email address would you like the quotes sent to?

Core SEO Marketing Price Quote

What is your phone number?

In case we need clarification.

Core SEO Marketing Price Quote

One last thing...

Please tell us your first name:

Core SEO Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Social Marketing Price Quote

What social media channels do you wish to use?

Social Marketing Price Quote

What are your goals?

Social Marketing Price Quote

How soon would you like the project to begin?

Social Marketing Price Quote

What is your approximate monthly budget?

Social Marketing Price Quote

Which of these are you looking to do?

Social Marketing Price Quote

What is your business website URL?

Enter Website URL Below:

*optional

Social Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Social Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Social Marketing Price Quote

What email address would you like the quotes sent to?

Social Marketing Price Quote

What is your phone number?

In case we need clarification.

Social Marketing Price Quote

One last thing...

Please tell us your first name:

Social Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Website Design Price Quote

What type of website is it?

Website Design Price Quote

Which of these best describes your Web Design requirement?

Website Design Price Quote

What are the objectives of your website?

Website Design Price Quote

How soon would you like the project to begin?

Website Design Price Quote

What is the deadline for this project?

Website Design Price Quote

What platform is your current website built on?

Website Design Price Quote

What is your business name or website URL?

Enter Below:

Website Design Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Website Design Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Website Design Price Quote

What email address would you like the quotes sent to?

Website Design Price Quote

What is your phone number?

In case we need clarification.

Website Design Price Quote

One last thing...

Please tell us your first name:

Website Design Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

FREE Website "Report Card"

What is your business website URL?

Enter Below:

FREE Website "Report Card"

Great! We've got your report card ready and available.

Click 'continue' to get your report.

FREE Website "Report Card"

What email address would you like the report sent to?

FREE Website "Report Card"

What is your phone number?

In case we have questions.

FREE Website "Report Card"

One last thing...

Please tell us your first name:

FREE Website "Report Card"

Excellent! We received your report card request. We will personally review your website and send your results promptly.