How do you build links to your site? You need traffic, you want rankings, and having links is a good way to build up your page and rankings. But the problem is, it’s really easy to go too far or do something wrong, or end up with spammy links that hurt your page. Or, worse yet, end up with a penalty that sends your rankings plummeting. So what should you do to get good links?
The first thing to remember, as always, is to act natural. You want links to look genuine. You want it to look like anyone could have posted something linking to your site, not like you had a spam-bot fill the internet with writing that just feels fake. After all, Google and other search engines look for things like that and can tell what you’re doing. Not to mention the fact that you’re unlikely to get anyone to follow a link that just looks like spam.
To help keep your links natural, keep most of them – 90% is a good rule of thumb – in the content. These are often called “editorial” links. Even if your link isn’t within the main text of a page, surround your link with a few sentences of meaningful dialogue. Don’t try to change the topic from the main subject of the page, either – again, that just looks fake.
As for the links themselves, keep with the 3 parts rule. The links you make should fall evenly into three categories: Exact match, partial match, and generic. The first third, exact matches, are the links that are the actual keyword you’re trying to promote or the main keyword for your page. For example, if you run a site about refurbished bronze teaspoons, then 1/3 of the links you create should say “refurbished bronze teaspoons” in the link. The next third is partial matches, which include some of the keywords. For example, for the same site as above, you may say something about “refurbished teaspoons” or “refurbishing bronze tableware” or something similar. Not all of the words need to be there, and not necessarily in the same order you originally used. The last category, generic links, are just things like “click here” or “this site” or “find out more.” These links don’t use your keyword at all but still lead back to your page.
In addition, most of your links should include “natural stop words” in the text. These stop words are things like “click, great site, a, the, find,” and so forth. So your link may read “Site for refurbished bronze teaspoons” or “click here for teaspoon info” or something along those lines. Not all of your links need to include these extra words, but a large chunk should, probably between 50-70%.
And most of all, make sure to have redundancy! This means building yourself a safety net. If you do something wrong, you want to be able to get rid of that link entirely. To do this, link to something not your main page. Sub pages, rotating 301 pages, and other such pages allow you to quickly and easily remove any links you may find are hurting your site rather than helping.
So keep these in mind while you’re building links, and we’ll get back to you soon on what not to do while link building.
These tips are courtesy of Josh Bachynski. See the video at https://www.youtube.com/watch?v=0mQmaSj9siU&feature=player_embedded (Video is 40 minutes long; link do’s go from about the beginning to 7:00.)