When we visit a website, we usually stay longer on the site if there’s something that we find eye-catching and interesting. A video is what usually catches the attention of most visitors of a website. The main reason for this is that videos are more compelling than the written text. People are more convinced when they can see for themselves how true the things taught or promoted in the videos are.
Having videos on your website can make people stay longer on your page because they get attached to the videos they are watching especially if the videos are well-created and very informative. If you are promoting a product, having a promotional video on your website can drive more traffic thus more potential customers because those who have already visited and liked your site will probably tell their friends and family about the interesting stuff found in your website. Videos can create a dynamic website and this is what online viewers are looking for.
“Whether you want to earn money, share your knowledge or increase page views, you can use video to create a dynamic web site that attracts and keeps visitors.” – desktopvideo.about.com
There are many types of videos you can include on your website. You can post a promotional video, educational video, or news video on different pages of your site. The longer customers stay on your site, the higher the probability of generating sales because a customer will be more convinced to try your products or services if they can get more information about it and if they can find your site and your product credible. Thus, videos are really effective in getting the message across to your online audience and in convincing them to try what you have to offer.
“Videos are considered as one of the best methods for communicating with online audience. A fact that all of us know is that it’s much easier to consume the visual image than to read something. The visual impact created by videos can often be creatively used to reach out and capture the imagination of a wide audience.” – Dave Neelsen
Effective videos are those that contain clear, appealing images and compelling music. In addition to that, videos that are short, not longer than 3 minutes, but are complete and instructive are mostly watched by online viewers.
“One great way to utilize web video is to simplify the product and give all of the information that the customer needs in less than three minutes”- Vinod Tonangi
Making the videos short but complete is one thing that online marketers should take into consideration when promoting products through videos. They should also make sure that their videos can answer the questions that online audience might possibly ask. Giving full information on the videos you post on your website can help convince more people to try your products or services.