A brand has to do more than just sell products and services to ensure lasting growth. When you’re managing a business, the connection you establish with a loyal clientele is more than important. Now that we have social media, achieving this has become a lot easier. That is, as long as you know how to build the fear of missing out – or FOMO, as today’s generation calls it – around your brand.

Unmasking the Power of FOMO

FOMO is a highly effective tool in building hype around a new product or service you are about to offer – and that’s even easier to do when you have social media on your side. Posts on Facebook, Instagram, and Twitter add up to the pressure from FOMO, which eventually convinces people to finally fill out the order form and buy the item. The hype becomes a strong driving force for your customers to make a purchase.

Nonetheless, consumer behavior continues to be an important factor here. To generate FOMO, you have to first establish your authority as a brand in your industry. Focusing on the quality of your products and services certainly helps, but it’s not the only technique in the book.

Using FOMO in Social Media

In social media, you have to interact with your audience and build a community of loyal fans. There are many ways to do just that. One example would be to respond to fans and followers who left comments. A simple “thank you” goes a long way to make your audience feel important.
Another way to do it is to post amazing content regularly, so that the fans will always be interested in what you offer. Be innovative in your posts and keep your ideas fresh to grow your social media community.

It also pays to offer exclusive deals and benefits to your fans. For example, have them like or share a photo of your new product for a chance to win a cool prize. The concept’s familiar, right?

The trick here is to build a brand that people would love to interact with every day, something they can’t afford to miss out on. Once you find out how to do this through social media, your brand will enjoy better visibility as a brand and the customers will keep coming back for more.

Let ZooSEO help you hit this goal. With our seasoned marketing specialists, we will mentor you about the essentials in improving your social media strategy. When you partner with us, we ensure great results for your brand’s presence and ROI. Contact us today to learn more about our services.