In years past if you wanted to optimize our website, you would stuff in as many keywords as you could, slide in some hidden text, and cram in some text that covered all the keywords at once. Yet today, SEO has undergone a rebirth. Here at ZooSEO, we specialize in Core SEO Marketing and “Cutting Edge” Web Design for small businesses as part of this new world of SEO today.
The target of optimizing your website incorporates three things:
1. Include keywords strategically so search engines can determine the topic of your page.
2. Create an experience for your user through your web design and style that allows your target audience to find your webpage and want to stay there.
3. Post very good content that relates to your target audience and makes them want to share your website and even link to your website. Great content will keep your guests coming back for more.
Now, the trick is to create a website that attracts your target audience while also being fully optimized for Google. Here are some hints to do just that.
Hint 1: One Keyword per Page
Make each page a specific focus using one main keyword. Don’t fall back into the way of trying to stuff as many keywords into each page as you can. This not only turns readers off, search engines also don’t go for this anymore either. Google wants to give its searchers what they are actually searching for, not a large mis-hap of various things in one. So make sure your title tags, and keyword used are for one main focus per page.
Hint 2: Put your Keyword in Your Page Title
The title tag of each web page is like its headline. It should be the main sign that search engines see that tells what your page is all about. It’s best to include your keyword into your title in a way that pulls in your target reader, who may find you through their browsing results.
Hint 3: Include the Keyword Towards The Beginning
It is perfectly okay to embed your keyword a few times in the content of your page. When it is relevant and on the topic of the page, you can use your keywords a few times. This is not keyword stuffing, as you are focusing on one keyword topic for that page. Don’t go overboard and put it in there too many times, but make it natural within the context of your copy.
Hint 4: Ensure Your Page Loads Super-Fast
Your website’s loading time does have an impact on how many viewers you get. A slow loading web page may not break your whole marketing strategy, but it will make a difference. There are loading speed tools you can use that can help provide insights and give you ways to increase your loading speed.
Hint 5: Include Out Going Links to Trusted Sites
If you consistently have quality resource links to share with your readers, Google takes note and likes this. Make sure they are non-competing links and that they are relevant to the content or services you are referring to.
Hint 6: Create Internal Links to Your Key Pages
This benefits in two ways: It helps readers find more information on your website and it enables search engines to understand your website better and what pages are most important. Basically, the more you are pointing to one of your pages, the more important that page must be. If you mention a previous blog post, include a link to that post. If you mention a specific product or service you provide, put a link to that specific page of your site.