How to Optimize Your Website for People and for Search Engines

In years past if you wanted to optimize our website, you would stuff in as many keywords as you could, slide in some hidden text, and cram in some text that covered all the keywords at once. Yet today, SEO has undergone a rebirth. Here at ZooSEO, we specialize in Core SEO Marketing and “Cutting Edge” Web Design for small businesses as part of this new world of SEO today.

The target of optimizing your website incorporates three things:

1. Include keywords strategically so search engines can determine the topic of your page.

2. Create an experience for your user through your web design and style that allows your target audience to find your webpage and want to stay there.

3. Post very good content that relates to your target audience and makes them want to share your website and even link to your website. Great content will keep your guests coming back for more.

Now, the trick is to create a website that attracts your target audience while also being fully optimized for Google. Here are some hints to do just that.

Hint 1: One Keyword per Page

Make each page a specific focus using one main keyword. Don’t fall back into the way of trying to stuff as many keywords into each page as you can. This not only turns readers off, search engines also don’t go for this anymore either. Google wants to give its searchers what they are actually searching for, not a large mis-hap of various things in one. So make sure your title tags, and keyword used are for one main focus per page.

Hint 2: Put your Keyword in Your Page Title

The title tag of each web page is like its headline. It should be the main sign that search engines see that tells what your page is all about. It’s best to include your keyword into your title in a way that pulls in your target reader, who may find you through their browsing results.

Hint 3: Include the Keyword Towards The Beginning

It is perfectly okay to embed your keyword a few times in the content of your page. When it is relevant and on the topic of the page, you can use your keywords a few times. This is not keyword stuffing, as you are focusing on one keyword topic for that page. Don’t go overboard and put it in there too many times, but make it natural within the context of your copy.

Hint 4: Ensure Your Page Loads Super-Fast

Your website’s loading time does have an impact on how many viewers you get. A slow loading web page may not break your whole marketing strategy, but it will make a difference. There are loading speed tools you can use that can help provide insights and give you ways to increase your loading speed.

Hint 5: Include Out Going Links to Trusted Sites

If you consistently have quality resource links to share with your readers, Google takes note and likes this. Make sure they are non-competing links and that they are relevant to the content or services you are referring to.

Hint 6: Create Internal Links to Your Key Pages

This benefits in two ways: It helps readers find more information on your website and it enables search engines to understand your website better and what pages are most important. Basically, the more you are pointing to one of your pages, the more important that page must be. If you mention a previous blog post, include a link to that post. If you mention a specific product or service you provide, put a link to that specific page of your site.

Content Marketing Price Quote

Which of the following services are you interested in?

Content Marketing Price Quote

How will the product or service be marketed?

Content Marketing Price Quote

How soon will the project begin?

Content Marketing Price Quote

How long will the project be running for?

Content Marketing Price Quote

What is your business website URL?

Enter Website URL Below:

*Optional*

Content Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Content Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Content Marketing Price Quote

What email address would you like the quotes sent to?

Content Marketing Price Quote

What is your phone number?

In case we need clarification.

Content Marketing Price Quote

One last thing...

Please tell us your first name:

Content Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Video Marketing Price Quote

Which industry does your business operate in?

Video Marketing Price Quote

What level of video marketing interests you?

Video Marketing Price Quote

What type of video marketing are you interested in?

Video Marketing Price Quote

When do you want video marketing to begin?

Video Marketing Price Quote

When do you need this service completed?

Video Marketing Price Quote

What is your business website URL?

Enter Website URL Below:

*optional*

Video Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Video Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Video Marketing Price Quote

What email address would you like the quotes sent to?

Video Marketing Price Quote

What is your phone number?

In case we need clarification.

Video Marketing Price Quote

One last thing...

Please tell us your first name:

Video Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Graphic Design Price Quote

Is this a business or personal requirement?

Graphic Design Price Quote

How often do you need design services?

Graphic Design Price Quote

When do you need the design by?

Graphic Design Price Quote

Which of the following do you need graphic design for?

Graphic Design Price Quote

What is your business website URL?

Enter Website URL Below:

*optional

Graphic Design Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Graphic Design Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Graphic Design Price Quote

What email address would you like the quotes sent to?

Graphic Design Price Quote

What is your phone number?

In case we need clarification.

Graphic Design Price Quote

One last thing...

Please tell us your first name:

Graphic Design Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Core SEO Marketing Price Quote

What type of business needs the service?

Core SEO Marketing Price Quote

Which SEO Service is Your TOP Priority?

Core SEO Marketing Price Quote

What is your approximate monthly budget?

Core SEO Marketing Price Quote

When do you want the work to begin?

Core SEO Marketing Price Quote

What is your business name or website URL?

Enter Below:

Core SEO Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Core SEO Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Core SEO Marketing Price Quote

What email address would you like the quotes sent to?

Core SEO Marketing Price Quote

What is your phone number?

In case we need clarification.

Core SEO Marketing Price Quote

One last thing...

Please tell us your first name:

Core SEO Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Social Marketing Price Quote

What social media channels do you wish to use?

Social Marketing Price Quote

What are your goals?

Social Marketing Price Quote

How soon would you like the project to begin?

Social Marketing Price Quote

What is your approximate monthly budget?

Social Marketing Price Quote

Which of these are you looking to do?

Social Marketing Price Quote

What is your business website URL?

Enter Website URL Below:

*optional

Social Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Social Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Social Marketing Price Quote

What email address would you like the quotes sent to?

Social Marketing Price Quote

What is your phone number?

In case we need clarification.

Social Marketing Price Quote

One last thing...

Please tell us your first name:

Social Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Website Design Price Quote

What type of website is it?

Website Design Price Quote

Which of these best describes your Web Design requirement?

Website Design Price Quote

What are the objectives of your website?

Website Design Price Quote

How soon would you like the project to begin?

Website Design Price Quote

What is the deadline for this project?

Website Design Price Quote

What platform is your current website built on?

Website Design Price Quote

What is your business name or website URL?

Enter Below:

Website Design Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Website Design Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Website Design Price Quote

What email address would you like the quotes sent to?

Website Design Price Quote

What is your phone number?

In case we need clarification.

Website Design Price Quote

One last thing...

Please tell us your first name:

Website Design Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

FREE Website "Report Card"

What is your business website URL?

Enter Below:

FREE Website "Report Card"

Great! We've got your report card ready and available.

Click 'continue' to get your report.

FREE Website "Report Card"

What email address would you like the report sent to?

FREE Website "Report Card"

What is your phone number?

In case we have questions.

FREE Website "Report Card"

One last thing...

Please tell us your first name:

FREE Website "Report Card"

Excellent! We received your report card request. We will personally review your website and send your results promptly.