If you have a product or service, you no doubt want more sales and more people to know about it. So to do that, you need valuable content that your potential customers would not only see but really desire to know or read. Part of our content marketing here at ZooSEO (see zooseo.com/services/content-marketing/ ) is to help create valuable content that will bring in those leads that turn into sales.

Here is a great article with a video that helps show a way to get to know your target audience.

Know What Your Audience Wants Before Investing in Content Creation and Marketing – Whiteboard Friday

Posted by Rand Fishkin

Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn’t mean, though, that we shouldn’t set ourselves up for that success in the first place, and the best way to do that is by knowing what our audiences want before we actually go through the effort to create it. In today’s Whiteboard Friday, Rand (along with his stick-figure friends Rainy Bill and Hailstorm Hal) explains how we can stack our own decks in our favor with that knowledge.



For reference, here’s a still of this week’s whiteboard!

Whiteboard Friday

Courtesy of The Moz Blog