We’ve talked about Google Penguin, the Google algorithm update from last spring, and how it sent some sites reeling so hard they have yet to recover.  Also, we discussed the possible Google update that webmasters and others have seen brewing over the past week or so.  Well, that update may have some people excited, as it offers the possibility of recovery to websites the Penguin algorithm sent sprawling.  It is, in fact, Penguin 2.0.

Matt Cutts from Google spoke on the update, saying they expected it to have an even bigger impact than when Penguin was first rolled out in April 2012.  The goal, as before, is of course to cut down on “black hat” SEO techniques, or methods of spamming sites to increase their visibility.  It’s intended to be more comprehensive, and target websites that pay for back links.  In addition, they’re trying to improve query results and communicate more efficiently with webmasters, as well as sorting out those who have been hurt by previous algorithms from those websites they were intentionally targeting.

What do you want to work on to prepare for the oncoming Penguin apocalypse?  As Matt Cutts says, just keep doing what you’re doing.  (Unless you’re using black hat spamming techniques.)

“We try to make sure that is pretty constant and uniform.  Try to make a great site that users love, that they’ll want to tell their friends about, bookmark, come back to, visit over and over again, you know, all the things that make a site compelling.  We try to make sure that if that’s your goal, we’re aligned with that goal, and therefore, as long as you’re working hard for users, we’re working hard to show your high-quality content to users, as well.”



Others on the internet are more cautious about praising the new Penguin just yet; past SEO updates have been upsetting, after all, and any major update will shuffle rankings for better or for worse.  However, once again, the best method to prepare for the update is to continually improve your website, both in quality, usability, and technical details.  Knowing what search engines want from your site and making it the best it can be is the best and most sure way to improve your ranking.