All companies and individuals who are marketing a product or service know that search engine optimization is very important for their business to be successful. Through SEO, more potential customers can reach their website when they type in the keyword/s or keyword phrase/s related to your product or service. And when they are on your website, you can try to urge them to get your product or try your services.
What is SEO?
As defined by Wikipedia, Search Engine Optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. You can improve your visibility by using the right keywords, posting great content, adding videos to your site.
“Search Engine Optimization is the only most beneficial and fruitful way of reaching the high profit margins by marketing on the web. As the survey shows that 85% of Internet users find websites through search engines. To make your business more successful online, you need to start a search engine optimization campaign.” – Virtualsplat
Benefits of SEO
SEO can give you lots of benefits such as targeted traffic which means you can get more visitors using your targeted keyword(s) or keyword phrase(s). SEO can also help you choose you target market so you can reach out to more potential buyers at a low cost. The most important benefit you can get from SEO is a high return of investment (ROI). Compared to other marketing methods, a well-executed SEO campaign can help you generate more sales and earn more profit.
“SEO provides a high ROI for two reasons: being included in and clicking on an (organic) result in Google, Bing, & Yahoo are both completely FREE” – Lamontagne Marketing
Getting High ROI
Getting a high ROI is important for businesses and since the Internet is one of the most effective means today to market your product, being able to reach a wider audience by optimizing your site can surely give you the result you want which is increased ROI.
“Search engine optimization is a very long-lasting type of advertising. A website optimized today will bring new client for a very long time.” – Typinski
SEO can last for a long time which means that a well-optimized website has a higher chance of gaining more profit because more visitors can reach the website using the search engines and typing in their query. You can seek help from seo companies or get tips online on how to completely perform seo the right way.
“Pound for pound, dollar for dollar, SEO brings you a higher Return On your Investment than any comparable form of marketing.” – Kruse
SEO can be measured and being able to measure it can help you learn more on how to increase your ROI. Basic math combined with thorough planning is essential in achieving the result you want which is getting high ROI through SEO.