Find New Customers Using the Most Effective Leads

Have you ever looked out in public at a large amount of people and wondered which individuals could benefit from what your small business offers?  Which ones might become your new customers?  And how can you lead them to your site?  It is the overall goal to drive a target audience to your landing pages where they can purchase the product or service that you are selling. Generating leads for website marketing is very effective. 

 

Looking at the marketplace of potential customers, it can be broken down like this:

  • 3% of them are ready to purchase
  • 7% of them are open to buying from you but perhaps not currently looking
  • 30% of them are not thinking about it and are basically indifferent
  • 30% of them believe that they are not interested
  • 30% of them know for sure that they are not interested

 

We wouldn’t tell you to not advertise to your 100% market, but as you can see from above, the greatest opportunity for a sales conversion is that 3% who are ready to purchase, and the 7% the next greatest possibility for a sale. The other 90% would be difficult to convert.

 

There are several areas used to find people who are ready to buy or open to buying from you. Researching and brainstorming into who your target customer is would be essential. Include researching things like:

 

  • Demographics: age range, gender ratio, etc.
  • Location: Countries, states, or cities
  • Household: average income level, education level, marital status, etc.
  • Interests: most liked books, authors, magazines, public figures, communities, brands, events, politics, products, websites, etc.
  • Online Behavior: Types of products purchased, online purchasing, retail spending, etc.

 

In your research, try imaging a person, their gender, age, occupation and what’s going on in their life right now and how your product or service can help him or her. Then imagine what he or she is thinking and how they would respond to your marketing. Take it to that personal level where you are visualizing in your mind this particular person, your future customer. If you can think like your customer, you can imagine what kind of ad or marketing would appeal to him or her.

 

If you plan to advertise on Facebook, they have a great resource for researching your audience in their Audience Insights tool. Here you can type in an interest and view the demographics, page likes, location, activity, household, and purchase behavior of Facebook users who are listed as having that interest. You can adjust the age and gender, and location as well. This is a great tool for finding leads to market to on Facebook.

 

The best leads are those who are actively looking to buy your product or service. If you can identify your 3% of individuals who are looking to purchase, you would have the highest probability for sales marketing just to them.

 

Basing leads on an individual’s online behavior is the most effective way to know they are ready to buy because their behavior has been shown that they are ready to engage and purchase. While demographics and interests are helpful, a person’s online behavior tells us more about their likelihood to purchase than anything else.

 

 

Content Marketing Price Quote

Which of the following services are you interested in?

Content Marketing Price Quote

How will the product or service be marketed?

Content Marketing Price Quote

How soon will the project begin?

Content Marketing Price Quote

How long will the project be running for?

Content Marketing Price Quote

What is your business website URL?

Enter Website URL Below:

*Optional*

Content Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Content Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Content Marketing Price Quote

What email address would you like the quotes sent to?

Content Marketing Price Quote

What is your phone number?

In case we need clarification.

Content Marketing Price Quote

One last thing...

Please tell us your first name:

Content Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Video Marketing Price Quote

Which industry does your business operate in?

Video Marketing Price Quote

What level of video marketing interests you?

Video Marketing Price Quote

What type of video marketing are you interested in?

Video Marketing Price Quote

When do you want video marketing to begin?

Video Marketing Price Quote

When do you need this service completed?

Video Marketing Price Quote

What is your business website URL?

Enter Website URL Below:

*optional*

Video Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Video Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Video Marketing Price Quote

What email address would you like the quotes sent to?

Video Marketing Price Quote

What is your phone number?

In case we need clarification.

Video Marketing Price Quote

One last thing...

Please tell us your first name:

Video Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Graphic Design Price Quote

Is this a business or personal requirement?

Graphic Design Price Quote

How often do you need design services?

Graphic Design Price Quote

When do you need the design by?

Graphic Design Price Quote

Which of the following do you need graphic design for?

Graphic Design Price Quote

What is your business website URL?

Enter Website URL Below:

*optional

Graphic Design Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Graphic Design Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Graphic Design Price Quote

What email address would you like the quotes sent to?

Graphic Design Price Quote

What is your phone number?

In case we need clarification.

Graphic Design Price Quote

One last thing...

Please tell us your first name:

Graphic Design Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Core SEO Marketing Price Quote

What type of business needs the service?

Core SEO Marketing Price Quote

Which SEO Service is Your TOP Priority?

Core SEO Marketing Price Quote

What is your approximate monthly budget?

Core SEO Marketing Price Quote

When do you want the work to begin?

Core SEO Marketing Price Quote

What is your business name or website URL?

Enter Below:

Core SEO Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Core SEO Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Core SEO Marketing Price Quote

What email address would you like the quotes sent to?

Core SEO Marketing Price Quote

What is your phone number?

In case we need clarification.

Core SEO Marketing Price Quote

One last thing...

Please tell us your first name:

Core SEO Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Social Marketing Price Quote

What social media channels do you wish to use?

Social Marketing Price Quote

What are your goals?

Social Marketing Price Quote

How soon would you like the project to begin?

Social Marketing Price Quote

What is your approximate monthly budget?

Social Marketing Price Quote

Which of these are you looking to do?

Social Marketing Price Quote

What is your business website URL?

Enter Website URL Below:

*optional

Social Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Social Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Social Marketing Price Quote

What email address would you like the quotes sent to?

Social Marketing Price Quote

What is your phone number?

In case we need clarification.

Social Marketing Price Quote

One last thing...

Please tell us your first name:

Social Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Website Design Price Quote

What type of website is it?

Website Design Price Quote

Which of these best describes your Web Design requirement?

Website Design Price Quote

What are the objectives of your website?

Website Design Price Quote

How soon would you like the project to begin?

Website Design Price Quote

What is the deadline for this project?

Website Design Price Quote

What platform is your current website built on?

Website Design Price Quote

What is your business name or website URL?

Enter Below:

Website Design Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Website Design Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Website Design Price Quote

What email address would you like the quotes sent to?

Website Design Price Quote

What is your phone number?

In case we need clarification.

Website Design Price Quote

One last thing...

Please tell us your first name:

Website Design Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

FREE Website "Report Card"

What is your business website URL?

Enter Below:

FREE Website "Report Card"

Great! We've got your report card ready and available.

Click 'continue' to get your report.

FREE Website "Report Card"

What email address would you like the report sent to?

FREE Website "Report Card"

What is your phone number?

In case we have questions.

FREE Website "Report Card"

One last thing...

Please tell us your first name:

FREE Website "Report Card"

Excellent! We received your report card request. We will personally review your website and send your results promptly.