Understanding business Facebook and increasing your engagement on any social platform can sometimes seem like a total mystery. There are several social media optimization tips that can be followed to help increase your small business Facebook page likes, interaction, and overall community. Here are just a few things you can start doing today to improve your company’s social media presence on Facebook:

Get More Likes For Free

You can of course pay money to promote your page, but did you know that there’s a simple way to get more likes for free? Go through all of recent posts and see who has liked that post. You do this by clicking on the link that says “Others like this” link that has the list of names of people that have liked your post. Facebook will then you give you the option to invite those people to like your page. This is especially ideal if you have recently boosted a post and have had a ton of new traffic to your Facebook Page. You know that they are already qualified people because they have liked a post from your page, you can now invited to like the page.

Pick The Right Time

Not every time of day is created equally on Facebook. Statistics show that the best times to post on Facebook is between 6-8am in the morning and between 2-5pm in the afternoon. This is most likely because people look at facebook after they wake up and before they go to work, and then they check again in the afternoon after they get most their work done and have some extra down time. The worst time to post is from 10pm to 4am, as most people are sleeping during this time. The best way to determine what works best for you page is to do some experimenting and see what is working best.

Get Ideas From Competitors

Go to your insights section on your facebook page and scroll down. You can select several facebook pages to follow. Pick your most successful competitors and you will be able to watch what they are doing. You can even click on the “post” button to the left of your screen to see what posts have been most successful for your competitors to get ideas for content.