Are you trying to build an online presence for your business but struggling to meet Google’s requirements of high quality content? One of the most demanding aspects of an online business is the constant need for content. Google ratings are heavily determined by the words that populate your website, and one of the best ways to add words is to write a blog. Blogging is more than just a sharing of meandering thoughts or journal entries. Blog posts have the potential to drive customers to your website, and more customers on your website means more buyers for your products. When blog posts=increased revenue it’s in your best interest to make them pay. When you’re ready to bump your posts up to the quality that gets you more sales find yourself a good content marketing business to help you make the most of your efforts.
To get you started and help you think of some ideas to fill up your blog, follow these guidelines for potential blog posts.
#1 Tell Your Story
Today’s marketing is all about storytelling. Consumers aren’t just buying an item, they are buying a brand, and you are your brand. Tell the story of why you invented, sell, or use the product that you offer. Share how it makes your life better or how you used it on a fishing trip with your dad or your Grandma loved it so you love it too. The story makes the sale.
#2 Take a Walk
Physical exercise is a fabulous way to get ideas. The act of moving your body, watching other people, and feeling the air surround you has long been touted by writers, artists, and songwriters as a way to get creative juices flowing. If you’re not sure what to write just take a little walk.
#3 Go for a Drive
Much like walking, driving can inspire thinking. Try going for a drive without the music blaring. Silence is a great circumstance to get your mind thinking. Our brains don’t like to be bored, so put yourself in a situation where your brain has to entertain itself, give it a question to think about, and you’ll surprise yourself with the great blog ideas that are already in your head.
#4 Channel Heroes and Celebrities
Do some reading up on celebrities, comic strip heroes, and book characters; use their stories as a spring board for a discussion about your product, information, or service. If you can tie what you do to something that potential customers already understand, half of your battle is won for you. Why would Superman use your product? What has Wonder Woman taught you about being a business owner?
#5 Share Success and Failure
Customers want transparency in today’s market. They want to hear about your successes and your failures. They want to share in your journey and know why you’ve made the choices that you’ve made. With brand marketing it’s important to engage your “tribe”, those who follow your actions, as important participants in your business.
#6 Write a Review
Reviewing a product that customers find interesting is a great way to develop a following on your blog. Customers prefer public reviews rather than corporate advertising when making their purchasing decisions. If you consistently offer top-quality reviews, you’ll develop a faithful following.
#7 Interview a Public Figure
An interview blog is good for two reasons:
- Name value-the blog isn’t about you or your product directly, it’s about something that interests your potential buyers and can influence their opinion of your skill and quality.
- Idea value-writing blogs can be challenging and doing an interview lets you rest while someone else comes up with the answers.
#8 Best and Worst
These kinds of blog posts never seem to lose interest for readers. Probably because it doesn’t matter which one you read, they will all be different. The best dressed actresses on one bloggers list will be the worst dressed on someone else’s. It’s all relative to the individual. So compare your best of and worst of and offer them up for your tribe to follow.
#9 Ask Your Readers
Sometimes you can find fabulous content by simply responding to your followers’ questions. If you have a group of people you can question and respond to start posing thoughtful questions on your social media. Get responses and respond to them with a blog post. This keeps you in contact with your potential customers, engages them in your business, and builds brand loyalty.
#10 Brainstorm with a Group
Two heads are better than one, and sometimes five or six is even better. Throw out ides to your group, listen to their response, don’t throw any idea out until you’ve had a chance to think it through and see how it can help you. Everyone has a different perspective on life. It might be that the thing you need is in someone else’s mind, just waiting for you to ask the right question.