When you had your business cards or company brochure printed, it is likely that you carefully proof-read all the wording and examined the arrangement and logo thoroughly before you sent them off to the printer.  Then, after all the design work and expense you invested into creating your business cards or brochures, did you store…

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Since 2000, when Google rolled out its new algorithms for ranking websites, businesses and website designers have been working to stay ahead of new updates and changes in the way Google determines search engine results. Many small business owners, with websites designed to help grow their business have found it difficult to navigate the seemingly…

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Every small business wants to get ahead and improve their overall productivity. Website marketing can help with the productivity of your online efforts. Here are some great tips to help take your company to the next level: 1. Have a Plan in Place First take the time to set goals, and decide where you want your…

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Have you ever heard the phrase “Google only loves you when everyone else loves you first”? In order to have high SERP you must have engagement and overall awareness that backup your site. SEO for small business is really just a nonstop round of constant change, isn’t it? As soon as you think you have…

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What is an action penalty? If you are sending out spam or getting spam there is an action taken by Google to notify on both ends and spammers are fined. In fact, last year Google manually distributed over 4 million messages to its users about spam action! This can work to your benefit, but it…

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Search Engine Optimization can be very overwhelming for the average person. It is a good idea to hire SEO marketing experts to help you with specific aspects that are unique to your site. In the meantime here are a few things that anyone could do in order to improve the SEO of their website or blog: Keywords…

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Since 2012, when Google rolled out the Penguin update to its toolbar extension (and forever changed internet searching), business owners have been playing a virtual game of cat and mouse with the algorithms which determine the top spots on Google searches. Without even realizing it, a business owner can find himself in hot water and…

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Internet marketing can sometimes feel like a mystery to both new entrepreneurs and to well-seasoned brick-and-mortar businesses as well. Have you got a genius idea to share, a product you want to sell, or a niche you’re looking to market to? Have you been searching for the best way to increase your reach, build a…

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As marketing throughout the web has rapidly increased and becomes more and more creative, small businesses are always looking for optimization, which means the best avenue for their online branding and presence. When it comes to Internet marketing, a common matter is which is superior: search engine optimization (SEO) or social media optimization (SMO)? Here…

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Pictures accent content and add personality to your website. It can help your readers have a memorable sensory experience or cause them to leave your page as quick as they came. Images are an important part of your small business content marketing. Here are some suggestions to optimize your images for search engines Optimize your…

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