We’re now on our third type of online video for business: the educational video. In my previous two posts, I’ve discussed two of the more important videos which are viral videos and conversion videos. Viral videos bring main purpose is to increase traffic to your website while the role of conversion videos is to help…

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We’re now on the second type of online videos for businesses which is the conversion video. In my last post, I’ve talked about viral video whose main purpose is to create a “buzz” or traffic to your website. In online marketing, one of your main goals is to create a lot of traffic. The more…

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I’ve repeatedly stressed in my recent posts how important online videos are as a marketing strategy. And I’m not only talking about business-to-consumer (B2C) transactions – it’s actually a more important medium for the business-to-business (B2B) level. According to Brightcove, there are six reasons why B2B marketers need videos: 1) grab people’s attention instantly; 2)…

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