Content Marketing

Small Business Email Etiquette

For small businesses, the most valuable resource in your success arsenal is your contact list. Business growth, in the information age, where knowledge is no further away than a few strokes on a keyboard, demands an increase in personal contact. As our ability to get the information we want becomes easier, the need for businesses…

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The Marketing Power of Stories

The world was built on stories. From the oral storytelling traditions of Homer to the latest New York Times Bestseller novels, people have loved to listen to and read good stories for as long as people have existed. If you are thinking of starting a business, strengthening a struggling business, or taking your existing business…

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How Do You Create Quality Content?

Are you trying to build an online presence for your business but struggling to meet Google’s requirements of high quality content? One of the most demanding aspects of an online business is the constant need for content. Google ratings are heavily determined by the words that populate your website, and one of the best ways…

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3 SEO Tools That Really Help Small Business

Have you ever heard the phrase “Google only loves you when everyone else loves you first”? In order to have high SERP you must have engagement and overall awareness that backup your site. SEO for small business is really just a nonstop round of constant change, isn’t it? As soon as you think you have…

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7 Ways to Give Your Blog Posts More Search Reach and Traffic

You do not have to be an SEO “PHD” to make the most of your content and get a better ranking on SERP’s (search engine result pages). To a beginner, SEO might seem overwhelming and complicated. Even a novice with the help of expert content marketing can do a few easy things and improve your post performance and…

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How to Market With Facebook On A Budget

Having a small business Facebook page is simply not enough to reach your target audience or current customers. You must spend some money to get in front of the right eyeballs. Unfortunately, the way that Facebook is designed for companies it seems daunting and it feels like it takes a large budget to be effective…

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Simple SEO for the Average Person

Search Engine Optimization can be very overwhelming for the average person. It is a good idea to hire SEO marketing experts to help you with specific aspects that are unique to your site. In the meantime here are a few things that anyone could do in order to improve the SEO of their website or blog: Keywords…

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Why Content is King with Google

Since 2012, when Google rolled out the Penguin update to its toolbar extension (and forever changed internet searching), business owners have been playing a virtual game of cat and mouse with the algorithms which determine the top spots on Google searches. Without even realizing it, a business owner can find himself in hot water and…

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Creating Your Brand: Your Personal Touch

Your brand name is what people see and what people remember. Getting your brand out into the sight and minds of your audience is vital and your most valuable asset in building your online reach. Here are three key steps that should be considered in personalizing your brand marketing. 1. Zero in on your users…

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Ideas to Improve Search Engine Status Through Images

Pictures accent content and add personality to your website. It can help your readers have a memorable sensory experience or cause them to leave your page as quick as they came. Images are an important part of your small business content marketing. Here are some suggestions to optimize your images for search engines Optimize your…

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