Brand Marketing

10 Reasons to Use Twitter for Your Small Business

Twitter. It seems to be a love it or hate it social media app. For some people, it’s their lifeline to staying connected with friends, fans, and their community. For others, it appears to be gossip talk central. But, no matter how you feel about it, your small business NEEDS to be on Twitter. If…

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How to Inspire Customer Loyalty

When you are trying to build a small business, there seems to be a wide array of things that absolutely need your attention. And it’s true. Small business owners are ultimately “the buck stops here” individuals in their organizations, but when you start to pick apart all the necessary elements of business: production, marketing, accounting,…

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How to Recognize Dark Traffic on Analytics

A large part of your web traffic basically is unaccounted for which can make it difficult to track your marketing strategies. This will potentially lead you down the wrong brand marketing path for your strategic decisions on how your site might or might not be performing. Learning how to correctly track your site will bring clear…

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Avoid These 5 Social Media Mistakes

All small businesses now require some sort of digital marketing strategy and social media is an important part of this strategy. When starting out it is important that your social media is done right, and that you stay consistent to your brand. If you are struggling to do this effectively it is time to hire…

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Creating Your Brand: Your Personal Touch

Your brand name is what people see and what people remember. Getting your brand out into the sight and minds of your audience is vital and your most valuable asset in building your online reach. Here are three key steps that should be considered in personalizing your brand marketing. 1. Zero in on your users…

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