Do you remember how we often tell you that a good blog is all-important in today’s SEO world? It gives you that means of interaction with your audience that is so important to building up your business online. It gives you a chance to talk to customers about promotions, features, your product, and really anything you want to include. It generates a lot of unique, information-rich content for your page. But if you haven’t started yet, how do you get a blog going?
The first thing to do is choose which platform to host your blog on. One of the most popular, and the one we use, is WordPress. There are two different options for blogs – wordpress.com and wordpress.org. Both are free,
although wordpress.com has some paid premium options. The great thing about WordPress is that you can customize almost everything. Which does, of course, mean there are a lot of options, but don’t let it intimidate you.
Another popular option is Blogger. Run by Google, this blog service is quick and easy to start up and is linked to most of your Google favorites – mail, AdWords, Google+, and more. Blogger has the advantage of being simple to learn and maintain, but offers less customization than other sites.
Tumblr is a blog/social media hybrid that’s becoming more popular. It’s run by Yahoo, as they purchased it recently for a pretty sum. While less formal than other blogging platforms, Tumblr allows for easier mobile access and quick and easy reblogging from other Tumblr feeds. One option with Tumblr that several companies utilize is keeping a Tumblr as a side blog while still maintaining a more formal main blog.
There are a number of other blogging sites, but these are the three biggest and most popular. Find a platform that fits your style, then get it up and moving!
Once you’ve signed up for a blog and gotten it connected, you need to put something in it. What you do with your blog is up to you, but does somewhat depend on your company. For example, an SEO site will want to keep up with tech and internet news, while a bakery is more likely to post about the differences between types of flour, some baking tips, or the origins of some of their recipes. But really, so long as it relates back to your business in one way or another, any type of content is fair game. How to’s, the daily workings of your business, related news stories, customer stories – it’s up to you. Of course, you should be careful to edit for tone. If you want a formal blog, avoid topics that may seem too relaxed.
Getting a blog going is the easy part. The hardest part is to keep it up. You may feel, after a few months, that you’ve exhausted all possible topics, or you may forget and before you know it, half a year has gone by since your last post. But having a blog that doesn’t update regularly is almost worse than not having a blog at all. It’ll sit on your page collecting metaphorical dust until visitors to your site begin to think you’re never on, and possibly that you just really don’t care too much. If you’re stuck, here are a few tips:
Keep an eye out for recent news. There are several sites that help you filter through recent articles and updates with any keyword you specify. Keeping your ears peeled for recent news and jumping on it will help keep your blog relevant and interesting.
Try a different angle. Talked about something a few times? Break it down into pieces. Discuss things. Make arguments for or against a topic or idea, or even present both sides.
Talk about what you’re interested in. What about the field where you work interests you/your company? What things make your work worthwhile to customers, and to your business?
With a bit of creativity, you can keep your blog fresh and inviting, keeping clients and others informed and aware of you. You’ll foster discussion, raise interest, and through it you’ll see your SEO rankings get a boost. So what are you waiting for? Jump on the blogging bandwagon and get writing!