The Black Hat Wars

Google’s work to target spammy links has those who use black hat techniques up in arms.  A new algorithm is set deliberately to search out and destroy websites that use spammy links, such as payday loans, and those who made the websites are rather upset about it.

The algorithm is still quite new.  It was announced on the evening of the 11th, and Google’s Matt Cutts says the update will be a continual process over the next short while.  “It’s a multifaceted rollout that will be happening over the next 1-2 months,” said Cutts, announcing the update before his SMX Advanced chat on Twitter.

black hat techniques targeted

Google brings out the big guns to target spammy links and black hat techniques.

The algorithm update is specific to often spammed searches and industries.  These include the previously mentioned “payday loans” query and various pornographic related searches.  Such industries had not previously been sifted through as rigorously by Google, but they plan to change that.

This new algorithm update is projected to affect about 0.3% of US queries, but other countries where spam sites are more prevalent may see a change in up to 4% of the results.

The black hat crowd, however, doesn’t intend to take this sitting down.  Although Google isn’t saying much about how the algorithm detects the spam sites, black hatters (in this situation, it might not be incorrect to refer to them as “mad hatters”) are already working out how to get their links back up in the rankings.

Some are using less conventional methods, and not so much for rankings as for retaliation.  For example, one black hatter in the UK made sure that, if you had searched “payday loans” on Google.co.uk up until even just a few hours ago, one of the first results was a blog called “paydayloansfrommrcutts.blog.co.uk,” a site whose description stated, “Get payday loans here today from Mr. Cutts!  Up to £1000, 100% secure!”  The link, which apparently led to a very odd redirect, was put up yesterday but has already been removed from results.

The age-old conflict continues; as Google works to destroy spammy websites, black hat technique users work to put their links back in the results.  But if the worst the black hatters can do is insults, I think Google is winning this round.

Content Marketing Price Quote

Which of the following services are you interested in?

Content Marketing Price Quote

How will the product or service be marketed?

Content Marketing Price Quote

How soon will the project begin?

Content Marketing Price Quote

How long will the project be running for?

Content Marketing Price Quote

What is your business website URL?

Enter Website URL Below:

*Optional*

Content Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Content Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Content Marketing Price Quote

What email address would you like the quotes sent to?

Content Marketing Price Quote

What is your phone number?

In case we need clarification.

Content Marketing Price Quote

One last thing...

Please tell us your first name:

Content Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Video Marketing Price Quote

Which industry does your business operate in?

Video Marketing Price Quote

What level of video marketing interests you?

Video Marketing Price Quote

What type of video marketing are you interested in?

Video Marketing Price Quote

When do you want video marketing to begin?

Video Marketing Price Quote

When do you need this service completed?

Video Marketing Price Quote

What is your business website URL?

Enter Website URL Below:

*optional*

Video Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Video Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Video Marketing Price Quote

What email address would you like the quotes sent to?

Video Marketing Price Quote

What is your phone number?

In case we need clarification.

Video Marketing Price Quote

One last thing...

Please tell us your first name:

Video Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Graphic Design Price Quote

Is this a business or personal requirement?

Graphic Design Price Quote

How often do you need design services?

Graphic Design Price Quote

When do you need the design by?

Graphic Design Price Quote

Which of the following do you need graphic design for?

Graphic Design Price Quote

What is your business website URL?

Enter Website URL Below:

*optional

Graphic Design Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Graphic Design Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Graphic Design Price Quote

What email address would you like the quotes sent to?

Graphic Design Price Quote

What is your phone number?

In case we need clarification.

Graphic Design Price Quote

One last thing...

Please tell us your first name:

Graphic Design Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Core SEO Marketing Price Quote

What type of business needs the service?

Core SEO Marketing Price Quote

Which SEO Service is Your TOP Priority?

Core SEO Marketing Price Quote

What is your approximate monthly budget?

Core SEO Marketing Price Quote

When do you want the work to begin?

Core SEO Marketing Price Quote

What is your business name or website URL?

Enter Below:

Core SEO Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Core SEO Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Core SEO Marketing Price Quote

What email address would you like the quotes sent to?

Core SEO Marketing Price Quote

What is your phone number?

In case we need clarification.

Core SEO Marketing Price Quote

One last thing...

Please tell us your first name:

Core SEO Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Social Marketing Price Quote

What social media channels do you wish to use?

Social Marketing Price Quote

What are your goals?

Social Marketing Price Quote

How soon would you like the project to begin?

Social Marketing Price Quote

What is your approximate monthly budget?

Social Marketing Price Quote

Which of these are you looking to do?

Social Marketing Price Quote

What is your business website URL?

Enter Website URL Below:

*optional

Social Marketing Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Social Marketing Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Social Marketing Price Quote

What email address would you like the quotes sent to?

Social Marketing Price Quote

What is your phone number?

In case we need clarification.

Social Marketing Price Quote

One last thing...

Please tell us your first name:

Social Marketing Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

Website Design Price Quote

What type of website is it?

Website Design Price Quote

Which of these best describes your Web Design requirement?

Website Design Price Quote

What are the objectives of your website?

Website Design Price Quote

How soon would you like the project to begin?

Website Design Price Quote

What is the deadline for this project?

Website Design Price Quote

What platform is your current website built on?

Website Design Price Quote

What is your business name or website URL?

Enter Below:

Website Design Price Quote

Do you have any additional details?

Optional - but the more details you provide, the better.

Website Design Price Quote

Great! We've got your price quote ready and available.

Click 'continue' to get your quote.

Website Design Price Quote

What email address would you like the quotes sent to?

Website Design Price Quote

What is your phone number?

In case we need clarification.

Website Design Price Quote

One last thing...

Please tell us your first name:

Website Design Price Quote

Excellent! We received your quote request. We will review your information and send your quote promptly.

FREE Website "Report Card"

What is your business website URL?

Enter Below:

FREE Website "Report Card"

Great! We've got your report card ready and available.

Click 'continue' to get your report.

FREE Website "Report Card"

What email address would you like the report sent to?

FREE Website "Report Card"

What is your phone number?

In case we have questions.

FREE Website "Report Card"

One last thing...

Please tell us your first name:

FREE Website "Report Card"

Excellent! We received your report card request. We will personally review your website and send your results promptly.