One of the most important aspects of a brand marketing service helping you to define who you are, what your message is, and how people perceive you. A major part of this work is your logo. A logo does for your small business what dressing well does for your chances in a job interview. It is, very literally, the face of your business. It is a visual association with an emotional tie to your product.
You want your logo to stand out for all the right reasons. Building a loyal following takes time, effort, and business savvy; make sure that your logo is worthy of your efforts. Our ZooSEO graphic design team is here to help create your customized logo. Read on to learn the basics of developing a high-quality brand logo.
1. Do Your Research
You need to know who your target market is, both to sell and to create a following. You need to study what they are interested in, what they are buying, where they are spending their time, their money, and what they are searching for. Know your audience so that you can better decide on image, typography, color, and style.
2. What’s in a Name? Everything.
Your brand name needs to be strong, memorable, and intriguing. The strength of your name is in its ability to stand on its own. Just think of these strong brand names: Apple, Nike, Staples, and Starbucks. These names don’t require a tagline to explain what they sell or what they stand for. If I asked you to bring their logo to mind you would be able to do it because they have created a strong presence. It’s fine to have a tagline, but don’t rely on it to strengthen your name.
3. Be Trustworthy
Your logo is your “face” to the buying public. Your face needs to be one that people can trust. This means you need to avoid logos that look too much like a copy of someone else, avoid images that your research shows are unpopular, and must be easy to recognize. The simpler a logo is, the more people tend to trust it.
4. Be Unique
The goal of a good logo is to set your brand apart from others. Don’t worry too much about subliminal messages, go for big impact. You want a logo that people will see and recognize within seconds. If your logo is too similar to other logos in your business arena it will get lost in the shuffle. You want a visual representation that will make a consumer think of YOU, even if someone else mimics your design.
5. Focus on the Details
In graphic design, the power is in the details. You absolutely want to overthink your logo on the design end because once it’s out to the public, there’s not much chance of calling it back and starting over. You only get one chance at a first impression: this works for logos as well as people.
Here are the details you need to focus on:
- Typography- the way your words look must represent the “tone” of your business. Fun, sporty, solid, or cute. What kind of demeanor do you want for your business? Your font will decide.
- Color-Scientists have shown that color has power to influence our emotions. What is your logo color making your customers feel? Do your research.
- Shape- Are you thinking outside of the “boxed” logo? The overall shape of your logo makes an impression and says something about you.
- Scale- Your logo is going to go everywhere your business does. Can it fit on a pen or a sticker and still look good blown up on a billboard? Simplicity is your friend if you want easy scalability.
This is one step of your business planning that is worth taking your time on. If you aren’t sure what you want, take the time to speak with a brand marketing graphic designer. We can help get you thinking in the right direction.