The main goal of a website owner is to get more people to know and visit their site. This is not easy since you cannot expect people to know the exact web address of your site, even your friends sometimes forget the name of your site so what more can you expect from other people? The solution to this problem of getting more people to visit your site without having to pay for advertising it is Search Engine Optimization or widely known as SEO.
As defined by Wikipedia, “Search Engine Optimization (SEO) is the practice of maximizing the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing which may deal with paid inclusion.” When a person searches for something on the internet, they usually type in a keyword or keyword phrase that is relevant to the topic or product they are looking for. When the search results appear, the first page of the result is usually the only page that the user checks to get information. With that realization, website owners must find a way for their site to land on the first page of the search engine and that can be done thru SEO.
“SEO services (search engine optimization) can provide enough support to your website in making it prominent in search engine result pages that will ultimately generate traffic and so revenue to your business.” – Web Marketing Companion
On SEO, the website’s content is edited in way that it will be easily found and indexed by search engines. Relevant and popular keywords that most online users must be included on the site’s content to make it more relevant and easily crawled by search engines.
“SEO is the tool that can be used to insure that your site is listed as close as possible to the top of the relevant search results.” – WebNauts
Optimizing your website through different SEO services can help your website rank high on search engines and be easily found by your targeted audience. Through this, more potential customers will visit your site and the more visitors you have the greater sales you might possibly have. Thus, SEO is important for a website owner to make their site rank high and their products and services be known to a wider online audience.