One of the biggest challenges that business owners have to face in advertising the product/service they offer is reaching out to as many potential customers as possible. This is not easy given the tight competition and economic downturn we are facing now. Although there are many ways to reach out to online audience globally, many business owners are hesitant to continue with the tried and tested online marketing strategy which is article marketing because they are not aware how effective article marketing is in promoting their products or getting them on top.

As defined on, article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline (collectively known as the resource box) that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.

Articles attract new clients because most people feel confident in a product or service that seems credible and can definitely prove its credibility. When you or other people write about your product that means that they believe in you and in what you are offering and other people’s testimonials help build your product’s credibility. These articles can be distributed in many article directories like and since most of these directories are looked up by search engines as authority sites, this can also help drive traffic to your site and make your product known to online viewers.

“Article marketing is one of the best ways to get free publicity to your website” –

The articles you write can even be possibly distributed by other people or be posted on other people’s site while retaining the links you included, thus, helpful in attracting more clients or even the visitors of other people’s sites. Furthermore, after submitting your articles to article directories, these articles are forever visible on these directories and you don’t have to edit them or do any regular checking.

“The traffic developed through the article directories will continue to grow and you won’t have to do anything else with that article” –

There are several article directories like that can help article writers or business owners monitor how many people have viewed their articles or have clicked on their links. Knowing your statistics can help you become aware of what topics viewers are interested to read about or what they are usually looking for in your niche. You can write more articles about the topics they find interesting or write another article using the keywords that customers usually type on search engines based on the statistics you got.

Many online marketing strategies have risen but article marketing still remains VERY effective in making business owners succeed in advertising their products, drive traffic to their sites and in the end generate more sales.