Most of us are always on the lookout for the newest, juiciest news especially those things that are interesting to use. We look to hear news about the hottest gadget, the latest discounts of the products we love to buy or the release of a new album of our favorite artist. Aside from reading news on magazine and newspapers, we can also get news from different press release websites.

As defined by Docstoc.com, a press release is a recorded or written communication directed to members of the press. People are now more interested in the news anytime and anywhere. Online press releases play an important role, when it comes to disseminating vital information, and helping webmasters to promote their products and services in a better way.

Business owners can introduce their products or services to a bigger online audience through a press release. They don’t have to spend more money to get more visitors to their site. A Press release can help drive traffic to their site and can help make their websites more visible on search engines. The press release that you should write and submit to the online press should be in a story format and should not sound like an advertisement so that editors of the press release site will allow its publication.

Press releases are effective in making your brand known to many people online or even offline. They should be written in such way that reporters or editors will find them interesting and fresh and not just a pure advertisement of your brand. A Press release can also help your business gain more credibility because people who will read about your product will look up to you as an expert in your field and will try your products, and if satisfied can even recommend your product to their friends and family.

Submitting a press release is mostly free since reporters and editors want to post new, interesting stories on their websites and if they find your story newsworthy the they’d be glad to publish it.

Bills Stoller is right in saying that “the reporter isn’t interested in helping you make money or driving visitors to your site. He’s looking for a story that will be interesting to his readers and pleasing to his editor. He could care less about your great selection, super customer service and commitment to quality. He wants to know only the info that will help him craft a good story.”

In preparing a press release to promote your product or service, make sure that the press release will catch the attention of the readers so that they will continue reading your story. You should know how to properly write a press release that will help you get more customers. One tip given by wikihow.com is to include the company name in the headline, any subhead, and in the body of the first paragraph for better visibility via search engines and for news professionals and other readers. If you’re mailing a hard copy, you may put it on company letterhead.

There are definitely various marketing strategies you can use to promote your product or service without spending more money. It is just a matter of knowing what your customers need, providing them information about your product or service then employing the right strategy to reach out to many potential customers online. You can increase your chance of generating more sales if many people will know about the product or service you are offering.