Content writers, website developers and small business owners can take advantage of the power of trends to excel their websites. Business owners who know about coming trends reveal how aware they are in the developing dynamics of business, themes, content, video and social media. Planning for approaching market trends can set your website up for success.
Below are 8 trends that can alter the successfulness of your business website in 2019.
1. Personalization of Content
Studies have shown that customers are more likely to buy from businesses that give recommendations and offers specifically for them. Content Personalization is a marketing strategy that changes your communication to your target client into a conversation that builds a more effective long-term relationship. You can find several apps and programs that allow you to track consumer history and purchases so that you can customize their individual experience on your website.
2. Utilizing a Chatbot
You can save time while managing your website by adding a chatbot to interact with your visitors. Users have come to enjoy chatbots, which are like AI technology that have the ability to expand your engagement with your customers. Use them for FAQ (frequently asked questions) and/or for simply answering open questions naturally in a way that is friendly for your visitors.
3. Social Listening
If you are selling products or services online and would like to utilize the power of social media, then social listening is key for growth. This is a system of observing digital conversations for mentions of keywords or brand. The perks of social listening include improving customer support, discovering new customers and created more effective ads. This strategy will be an important tactic for marketers in 2019, for lead generation and social selling skills.
4. Using Micro-Influencers
Micro-influencers are experts in their niche or industry and typically have a following of 10,000 individuals or less. Utilizing micro-influencers in your field brings an authentic voice that can interact with your target audience on a deeper level. For 2019, building a valuable relationship with a micro-influencer who is a trusted representative for the niche you are targeting can help give your brand authenticity and credibility.
5. Micro-Moments Storytelling
The expanding power of smartphones is propelling merchants to create compelling content marketing strategies utilizing micro-moments. Prominent social media platforms like Snapchat and Instagram provide time-limits on videos shared which emboldens users to create short videos that can be attractive and edgy for all audiences. These micro-moment videos can be used to showcase a new product or service, highlight a new idea or give a behind-the-scenes peek at how a small business operates. For 2019, social storytelling will continue to soar as small businesses and brands seek for increased traffic by creating shorter videos that pull in their customers.
6. Live-Streaming Video
An effective way to switch up your video marketing and engage with your target audience is to use live-streaming video. It’s all about interacting with your audience directly, while discussing a key topic or product. Because live videos allow business owners to strengthen their website SEO, boost their brand message and can go viral, this has become a “go-to” marketing strategy for 2019.
7. eCommerce Subscription
If you have an eCommerce website, you will want to look into subscription service which is a new trend impacting businesses. Subscription services deliver goods to the homes of your customers. Adding a subscription box to your eCommerce website in 2019 can help increase your customer revenue and loyalty. eCommerce owners can be creative with their packaging, reveal new products, and utilize the versatility of a monthly service to switch up the contents of the box.
8. Website Security
Start the year off on the right foot by learning about the tools you have for cyber-security. Keeping your website safe from hackers is more important than ever as the internet continues to broaden. Users are more susceptible to online threats and cyber-attacks, especially with the increase of web access on smartphones. Website owners will want to research to find the best cyber-security for their site to keep their client’s information safe and prevent data breaches.
Developing the skill of observing and using trends to optimize your website and captivate new visitors can generate more traffic and potential sales in the future.
For a free website “Report Card”, free consultation, or to learn how SEO can increase your website traffic, visit the experts at ZooSEO.