You do not have to be an SEO “PHD” to make the most of your content and get a better ranking on SERP’s (search engine result pages). To a beginner, SEO might seem overwhelming and complicated. Even a novice with the help of expert content marketing can do a few easy things and improve your post performance and down the road your ranking will also go up.
#1 Headline and Title Tags.
Your post’s headline is what will give your user their first impression of your content and will lead to whether or not they click the link to see more. Your title should be simple and concise and to the point and accurately describe your post, aiming to get the viewer’s attention and fast.
*A title tag is important but Google’s semantic search has changed a bit. You must now think more of your viewer rather than “keywords”.
#2 Write Blog Posts that are Good and Compelling.
If you fill your blog with fluff that people skip over your reach will dwindle because no one wants to waste time reading something they don’t care about. Make sure your blog posts answer questions. Create “how-to’s” and give away your best material. Don’t be concerned with oversharing.
#3 Make Your Blog Easy to Find and Subscribe to.
Making buying decisions can take time for most consumers. By subscribing to your blog they will get the latest updates and with quality information buzzing around in their heads, chances are they will buy. Be sure your email and RSS subscription are both easy to find.
#4 Add a “re-tweet” and “share this” Button at the end of Each Post.
Make it easy for your readers to share your valuable content onto their social media channels.
#5 Share Your Posts to Other Media.
if you have a LinkedIn profile be sure that you share all of your blog posts there along with Facebook, Google Plus and twitter.
#6 Leave Intelligent Comments on other Related Blogs.
This will draw in an audience. This habit also forms a trust relationship. Focus on blogs that are influential in your industry.
#7 Do Not Give Up!
It takes a while to develop a good readership from social media outlets. Plan on writing 2-3 blog posts a week for 6 months, before giving up. The posts do not need to be long, in fact, they should be between 300-500 words to catch reader attention and not drive readers away.
In conclusion, traffic brought to a website via a great blog is high quality traffic that has invested effort and time. By beefing up blog posts and linking them into all other avenues of social media you will reap the results positively for your small business. Go out and take the “blogoshpere” by force!