Archive for May 2013

SEO and Reputation: What's the Difference?

In managing your online presence, there are two main categories to consider; namely, SEO and Reputation.  To most people, they can seem quite similar, and in fact, they do cover many of the same areas.  Both, for example, often deal with ranking on major search engines.  This is hardly surprising in the case of Search…

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Conversational Search Actually Responds

If you’re on Google Chrome and you go to the Google search, you might notice a little microphone on the search bar that lets you search by voice.  That’s been there before, granted, but recently, the voice search got much more impressive.  Google now lets you do a “conversational search” by voice, allowing you to…

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Penguin 2.0 is Live: What are the Results?

During the night on May 22, Penguin 2.0 rolled out and went live online.  As previously mentioned, this update to the Google algorithm is supposed to cut links to spammers and those who buy website spots, and to have a deeper impact than the previous Penguin update.  What’s meant by “deeper?”  Some seem to think…

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Yahoo! Acquired Tumblr: Big Tumble or Big Step?

That’s right, as of yesterday, Tumblr is now Yahoo! property.  Yahoo! acquired Tumblr at a cost of $1.1 billion.  But if you’re worried what the acquisition will do to your favorite Tumblr feeds, Yahoo! CEO Marissa Mayer says don’t worry, they don’t want to mess things up, just help. “We promise not to screw it…

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B(ounc)ING Searches: Bing Gains, Google Slips

Hey, it’s not a total upset.  Well, not yet, and Bing and Yahoo still have quite a ways to go if they want to overcome Google as the search engine giants, and it’s often difficult for people to switch from their preferred search engine to another one.  But the fact is, from March to April,…

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Google Penguin 2.0 – Ready to Take the Plunge?

We’ve talked about Google Penguin, the Google algorithm update from last spring, and how it sent some sites reeling so hard they have yet to recover.  Also, we discussed the possible Google update that webmasters and others have seen brewing over the past week or so.  Well, that update may have some people excited, as…

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Search Engine Awesome-ization: Page Optimization Options

Do you ever want to go through and make your page as SEO technical details perfect as possible sometimes?  Well, sometimes optimizing a page is good, but sometimes you need to go with a different route. For example, if you were to find a page that had been optimized to the gills, so to speak,…

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Why YouTube is Ruling Your Life

YouTube may not necessarily be something you watch every day.  But if statistics are to be believed, that pretty much makes you the odd man out.  According to recent news from YouTube, the viewing time on the popular video streaming site has gone up 50% from last year. YouTube’s viewers have now hit 1 billion…

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Be On the Lookout: Signs Indicate a Possible Google Update

The signs may be early still, but wary SEO webmasters and others are noticing disturbances in keyword rankings for their pages that may point to a Google update sometime in May. SERPS.com has also recorded significant changes in Google rankings on Monday.  Several people have noted that these signs point to a major change. Of…

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