Archive for May 2010

Search Engine Optimization vs. Pay-Per-Click Advertising

When it comes to online marketing, there are two strategies that are most effective and are most popular to use: organic search engine optimization and pay-per-click advertising. Let me give you a brief definition of each method to help you in your assessment: What is search engine optimization? According to Wikipedia: “Search engine optimization (SEO)…

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Advantages of Having Video on Your Website

Let’s put it this way: videos are not a requirement in blog marketing or in any online marketing venture for that matter. But adding videos to websites is slowly becoming the norm in the online marketing business today. YouTube, for example, is getting two billion views per day – a huge opportunity for online marketers…

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Google and Intel Set to Launch Smart TV

Here’s a piece of news that sounds very appealing to me: According to Financial Times, television is set to take a new form with the launch of Google and Intel’s Smart TV. The two computer giants are expected to announce an important breakthrough within this week. Smart TV is not your regular cable or satellite…

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YouTube Celebrates 5th Anniversary

Perhaps everyone in Cyberspace has at least watched a YouTube video or has heard about it at the very least. It amazes me how much it has accomplished in five years. As written in YouTube’s blog: “Five years ago, after months of late nights, testing and preparation, YouTube’s founders launched the first beta version of…

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Video SEO Strategies

The world of video marketing is indeed growing at a tremendous rate. According to eMarketer, the use of video for search marketing is predicted to be a $3 billion dollar business by this year (2010). A lot of Internet marketers were not totally convinced on the role of videos in online marketing – video SEO…

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Online Videos for Business: Educational Video

We’re now on our third type of online video for business: the educational video. In my previous two posts, I’ve discussed two of the more important videos which are viral videos and conversion videos. Viral videos bring main purpose is to increase traffic to your website while the role of conversion videos is to help…

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Online Videos for Businesses: Conversion Video

We’re now on the second type of online videos for businesses which is the conversion video. In my last post, I’ve talked about viral video whose main purpose is to create a “buzz” or traffic to your website. In online marketing, one of your main goals is to create a lot of traffic. The more…

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Online Videos for Business: Viral Videos

I’ve repeatedly stressed in my recent posts how important online videos are as a marketing strategy. And I’m not only talking about business-to-consumer (B2C) transactions – it’s actually a more important medium for the business-to-business (B2B) level. According to Brightcove, there are six reasons why B2B marketers need videos: 1) grab people’s attention instantly; 2)…

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Video Advertising Sees Rapid Growth

As I have mentioned in my previous post, videos are probably the fastest growing web feature in the online marketing industry today. It has seen tremendous growth over the past several years and continuously gaining popularity among the business sector. According to the survey conducted by Brightroll, Inc. on the spending patterns for online video…

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Why Video Marketing is Essential for Small Businesses

So you’re trying to create an online empire for your business. I’m sure you’ve applied every SEO and SEM strategy that you may know – even got to the point of hiring a company or someone to do it for you. Well, you’re not alone. In fact, I have done the same to help me…

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