Since 2000, when Google rolled out its new algorithms for ranking websites, businesses and website designers have been working to stay ahead of new updates and changes in the way Google determines search engine results. Many small business owners, with websites designed to help grow their business have found it difficult to navigate the seemingly unknowable Google ranking mechanism. If your website is no longer ranking as well as it once did, or if you find that it isn’t getting as much traffic as it should, then you might need a good google penalty removal service. You can also follow a few tips to avoid inadvertently earning yourself penalties.
How Do You Know If You Have Penalties?
It can be hard to determine if your website has earned Google penalties unless you are notified by Google itself for using practices that they don’t like. Here are a few things to watch for if you suspect you’ve been penalized.
- Your website and brand no longer rank as well as they did. There should be at least one keyword that still gives your website decent rankings. If it doesn’t, it’s certain you’ve earned a penalty.
- If you’ve lost page one rankings without you having made any changes.
- If your entire website is no longer available on Google’s cached search results.
- If you run a site search, site:yourdomain.com keyword, and get no results.
- If you eventually find your website in a result, but it isn’t for your homepage.
If any of these things have happened to you, you are definitely in need of penalty removal.
Why Did You Get Penalized? And How to Avoid It.
If you didn’t intend to make a mistake on Google, and let’s face it, who plans for that? Then it’s a mistake you might make again. Here are a few of the things that will earn you a Google penalty, whether intentional or not. Avoid these in the future to keep your rankings.
- Don’t have too many reciprocal links- This was once common practice, but with the new algorithms it’s frowned upon.
- DO NOT duplicate content- This should be a no-brainer, but for some reason it isn’t. Duplicated content makes the information you share less useful to Google and you won’t get good rankings. Make sure your content is unique. Use www.copyscape.com to check your work for any possible duplication.
- Don’t allow internal 404s on your site- No one likes to land on a non-working page. If you have too many on your website, it appears that you aren’t taking care of your website and Google isn’t going to send people to you.
- Don’t link to foreign language sites- This might be frustrating, especially if you have a business that spans two countries, but most internet searchers do their searching in only one language and Google gives them preference. If your business requires two languages, consider two different sites.
- Don’t overuse H1 tags- This is where a good SEO service can help you. Proper use of the H1 tags can either strengthen or weaken your business. The same goes for this next one…
- Don’t abuse keywords- By now, everyone knows that keywords are of utmost importance for Google searching, but you must be careful not to overuse. Google is searching for those words used in a natural way, not an overstuffed usage that makes no sense. If Google reads the word too often on a page they will assume you’re overusing it and penalize you.
- Avoid hidden links- this looks suspicious to Google. Make sure all your links are visible.
- Remove broken external links- This is like the internal 404 pages. Google doesn’t like sending people to dead ends. If your page is full of them, you’re not going to rank well.
- Avoid website downtime- This is another no-brainer. You hate it when you’re searching for something and the website times out or goes down in the middle of your search, right? Yeah, so does everyone else. Make sure you minimize downtime.
- Avoid too many affiliate links- It’s just annoying. When there are more “Sale!” buttons on your webpage than content, Google and your potential customers are going to go elsewhere.
Hopefully, these few guidelines will help you avoid some of the major penalty pitfalls. If you find you need more help, we’re always here to serve you.