Twitter. It seems to be a love it or hate it social media app. For some people, it’s their lifeline to staying connected with friends, fans, and their community. For others, it appears to be gossip talk central. But, no matter how you feel about it, your small business NEEDS to be on Twitter. If you are serious about online marketing, getting your product and your presence in front of new customers and maintaining a connection to existing customers, you’ve got to be tweeting and re-tweeting to keep your name in front of them.
1. Increased Sales
Increasing exposure means translates into an increase in your bottom line. Social media is a slow and steady increase, so don’t expect miracles overnight, but make sure you’re getting your name out there as often as you can. Stay in front of your customers.
2. Stay Connected with Customers
Your customers are using Twitter, your competition is using Twitter, your potential customers are using Twitter. If you aren’t on Twitter you’re missing the opportunity to stay connected and on top of what your customers are looking for.
Staying connected with your customers means you can get instant feedback on your marketing efforts, product quality, and business practices. If you’re serious about improving your business, you’ll pursue this avenue to understand how to get better.
4. Brand Marketing
Your brand is made recognizable in direct proportion to the amount of air time you get in front of your customers. Are you getting in front of them? Are they seeing you daily? Social media exposure is the best way to get your brand moving. It’s publicity vs. advertising. You can grow your organic reach through social media brand marketing.
5. New Updates
Twitter is one of the internet’s foremost places for up to the minute news. This is where you can let your customer base know about changes that are going to affect them and why they should care.
6. Announce Promotions
Are you offering a special sale? Have a coupon for loyal customers? Get the word out on Twitter and ask your customers to pass it on.
7. Free Marketing
You must market if you want to succeed, and you’ve got to be money savvy if you want to do it without breaking the bank. Twitter is a great way to market without spending money on mailers, inserts, or radio and television advertising.
8. Chance to Go Viral
“Viral” is the key word for success. Twitter is one of the best sites to offer this opportunity. Get creative, get noticed, and you could be the next big sensation.
Want to know what your competition is doing? Check them out on Twitter. And if they’re already on there, why aren’t you?!
Keeping your name in front of your customers, giving them emotional “candy” on social media, and staying connected with their experiences all help to build and maintain brand loyalty in your customers. Keep your relationship strong with good social contacts.