About Us


Our Mission

Helping business owners build a profitable online presence through teaching, mentoring, and applying proven success principles.

Our History


DJ and Sherri Judkins

Chief Executive Officer
Chief Financial Officer

DJ Judkins began his online career by helping the company he worked for generate online order forms for customers.

DJ left the corporate world to become an entrepreneur.  He had discovered a way to generate leads using video.  Being a professional voice-over he used this talent to create videos.  He taught his wife Sherri to edit & render the videos and they started a small business and began helping clients generate leads through their newly developed video distribution strategy.

The business took off and they had to hire their first 2 people and enjoyed being a small business supplying clients with whitelabel video services and did not want to grow any bigger.

DJ & Sherri changed the name of their company to ZooSEO.  Primarily because clients were wanting more than just video leads.  They wanted SEO leads as well.  As Zooseo began working on SEO Services, clients websites shot up in the rankings.  Business began to grow.

2009 – 2012
Zooseo’s whitelabel services began to explode.  They worked with several whitelabel clients and found themselves beginning to be immersed in their world class customers & fortune 500 companies.  Larger and well known customers enjoyed the service they were getting from their Suppliers. The customers had no idea that we were whitelabeling the suppliers services. ZooSEO had to begin hiring more people, “Darn it”.

2012 – 2013
ZooSEO monitored and felt changes happening in the search engine market.  They adjusted their strategy in early 2012.  By 2013 the search engine world began to be turned upside down.  Google updates began to shoot down the rankings of thousands of websites.  ZooSEO’s adjustments to their strategy early in 2012, rewarded their clients with a nearly 90% success rate.  ZooSEO’s expansion into Google Compliance saved a lot of clients by recovering them from Google Penalties as well as preventing them from penalties.

2013 – 2014
ZooSEO continued producing quality leads for clients by building recognized brands.  Due to the nature of the market, ZooSEO has built flexibility in their company to monitor and adjust to market changes.  ZooSEO presently employs 30+ awesome team members, and can scale very quickly to 100+ employees as market and client’s needs demand.

2014 – Present
With years of experience helping fortune 500 companies as well as local and corporate mid-sized businesses, ZooSEO is in a perfect position to bring a
NEW SERVICE to the market:

  • Website Mentoring.

Website Mentoring (the ZooSEO way) is that you don’t just hire one Mentor – You hire our whole team.

Our Whole Team:

  • Looks at your website
  • Analyzes your content
  • Analyzes your website functionality
  • Analyzes your Google compliance
  • Analyzes your social reach
  • Prepares the recommendations for YOUR mentoring session

Needless to say, ZooSEO has already grown much larger than DJ & Sherri ever expected.
They give credit of the success of their business to God, Integrity and using Proven Success Principles.

Our Team

Hands together


Our Team consists of:

  • Google Penalty Recovery Professionals
  • SEO, SEM, and Analysis Guru’s
  • Authorities on Website Optimization
  • Website Design & Functionality Experts
  • Social Media Qualified Pros
  • Established Video Creation and Promotions Crew
  • Creative Content Strategists for Brand Consistency
  • Original Writers, Editors and Content Marketers
  • Personal Business Owners & Entrepreneurs

Our Favorite Leadership Quotes



The company which renders service efficiently and satisfactorily is following the surest path to financial success. – John D. Rockefeller Jr.

There is but one failure; that is, not to be true to the very best one knows. – Cannon Farrar

Nothing in the world can take the place of persistence.  Talent will not, genius will not, education will not.  Persistence and determination alone are omnipotent. – Calvin Coolidge

I will speak ill of no man and speak all the good I know of everybody. – Benjamin Franklin

I have never knowingly planted a thorn in any human heart, but I have always endeavored to pluck a thorn and plant a rose wherever I thought a rose would grow. – Abraham Lincoln

Two men looked out the self same bars; one saw the mud and the other saw the stars. – Fredrick Langbridge

Peace cannot be kept by force.  It can only be achieved by understanding. – Albert Einstein

Let us pray not for a light burden, but a strong back. – Theodore Rosevelt

The sound of love just doesn’t happen, you have to make them. – Unknown

it is by affliction chiefly that the heart of man is purified, and that the thoughts are fixed on a better state. -Samuel Johnson

Govern thyself, and you will be able to govern the world. – Chinese Proverb

Gentlemen use heart, lesser men use strength. – Chinese Proverb

Character survives; goodness lives; love is immortal. – Robert G. Ingersoll

Even a strong man cannot lift himself. – Anonymous

Success is to be measured not so much by the position that one has reached in his life as by the obstacles which he has overcome while trying to succeed. – Unknown

Start and the task is half finished. – Unknown

Procrastination is a deadly weapon to human progress. – Unknown

Staying out of debt is good spiritual sense. – Wayne Mineer

Success is not in never falling, but in rising every time you fall. – Unknown

A person who make $100 dollars and spends $99 is rich.  A person who makes $100 dollars and spends $101 is poor. – Willem Schurrmans

Man never stands taller than when he is on his knees. – Unknown

Man must learn to think out his problems and not worry about them. – Unknown

Plan your work, work your plan. – Unknown

The world will turn aside for the young man who knows where he’s going. – Unknown

The only way to destroy an enemy is to make him your friend. – Unknown

A person will know the truth to the degree he is true to the truth. – Stephen R. Covey

Too many people make plans for immortality who don’t know what to do with themselves on a rainy afternoon. – Unknown

You are the fellow that has to decide whether you’ll do it or toss it aside… whether you’ll seek the goal that’s afar or just be content to stay where you are. – Edgar A. Guest

There are many formulas for success, but none of them work unless you do. – Paul Dunn

Men build too many walls and not enough bridges. – Sir Isaac Newton

You’re going as far in this life as your attitude will let you. – Unknown

 The wise husband and wife know that even the deepest love must have it’s intervals of non-active expressions. – Simon & Schuster

A ship in a harbor is safe, but that is not what ships are made for. – Unknown

You can give your children two things, roots to grow and wings to fly. – Unknown

A smile is a curve that sets a lot of things strait. – Unknown

The worse thing that a good man could do is nothing. – Unknown

Remember the man who is at the top of the mountain didn’t just fall there. – Unknown

Think of the things that make you happy
not of the thing that make you sad
think of the fine and true in mankind
not it’s sordid side and bad.
Think of the blessing that surround you
not the ones that are denied
Think of the virtues of you friendships
Not the weak and faulty side. – Robert G. Farley